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Marketing Specialist - Content & Digital

4.00 to 6.00 Years   Bangalore   01 Nov, 2020
Reverie Language Technologies Pvt Ltd
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Reverie Language Technologies is looking for a Marketing Executive - Content & Digital with 4-6 years of experience in copywriting and digital marketing. This candidate will develop and oversee marketing campaigns to promote our products and services. This role encompasses creative, analytical, digital, commercial and administrative responsibilities. You will closely work with product, sales, and leadership teams.

You will be in instrumental in:

  • Writing SEO-compatible copy for both short form (ad copy) and long-form content (blog, ebooks, emails)
  • Preparing and delivering marketing plans within key objectives
  • Working with in-house designers to produce materials of visual impact and within brand guidelines
  • Involving key stakeholders for product at each stage of campaign, and reporting results once completed
  • Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube and more
  • Generating reports for digital marketing campaigns using data based analytics tools and also presenting this data in an easy to understand format
  • Sourcing advertising opportunities and placing adverts on third-party websites
  • Liaising with events coordinators to maximise visibility at conferences, receptions and exhibitions, including compiling product and literature lists to display or demonstrate
  • Monitoring competitor activity and generating leads for products and services.

Requirements:

  • Proven experience as marketing executive or similar role
  • Expertise in SEO-compatible copywriting
  • Good understanding of market research techniques, data analysis and statistics methods
  • Thorough knowledge of strategic planning principles and marketing best practices
  • Proficient in marketing software (e.g. CRM)
  • Familiarity with social media and web analytics (e.g. Google Analytics)
  • Excellent communication and people skills
  • Strong organizational and time-management abilities
  • Creativity and commercial awareness
,

Keyskills :
marketingsalesadvertisingmarket researchemailsocial mediadata analysisweb analyticspeople skillstime managementgoogle analyticsdigital marketingstrategic planningmarketing campaignscommercial awarenessseobrandlistsebookswriting

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