Marketing Systems Associate

Job Description

CCB - Marketing Systems Associate- Email ExecutionJob DescriptionOrganization DescriptionOur Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions all while ranking first in customer satisfaction.Marketing & Communications teams shape the firm s brand and protect and grow the firm s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.Employer DescriptionChase is a leading financial services firm, helping nearly half of America s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants and employees religious practices and beliefs, as well as any mental health or physical disability needs.Equal Opportunity Employer/Disability/VeteransJob DescriptionChase relies on digital marketing as a key strategic channel in driving acquisition, branding, and cross-sell opportunities to millions of customers across a suite of consumer banking products. The team member on the Email Execution team will manage all aspects of the email marketing campaign, including but not limited to requirement capture, email best practices, oversight of creative development process, QA testing, collaboration with agencies/vendors, measuring and reporting key metrics for email campaigns, and process adherence through the established workflow.The Digital Execution Lead role will be responsible for various activities, including the following:

• Work with cross line of business stakeholder s as well internal/external creative agencies to develop and deploy email campaigns.
• Pull campaign reporting, analyze performance and make creative or strategic optimization recommendations to Marketing.
• Adhere to and promote our existing quality controls.
• Work to become a subject matter expert for digital marketing (with a strong focus on email marketing).
• Conduct day-to-day activities with other departments and business counterparts within Marketing, List Management and other stakeholder groups to execute and implement email campaigns.
• Working with key stakeholders, review web analytics and email performance data to drive marketing decisions based on customer interactions, online behavior and conversion data.

• 5 year college degree, preferably in Marketing, Advertising, Communications and/or Technical related-field
• Email campaign management & Project Management experience is preferred for this role.
• Minimum 3+ years of email marketing experience preferred.
• Prior knowledge of digital marketing channels, with specific experience creating and managing email campaigns preferred.
• Salesforce Marketing Cloud experience for email campaign Execution preferred.
• Knowledge of email best practices is preferred.
• Conversational knowledge of HTML, CSS and email coding practices for responsive campaigns.
• Strong analytical, problem solving and planning skills previous experience generating campaign metrics is preferred.
• High energy with the ability to manage multiple initiatives simultaneously and to perform under pressure within tight deadlines
• Innovation focus with an eye on constant, measured improvement
• Proven ability to take initiative, influence others, and achieve results in a matrix organization
• Process driven mindset and attention to detail, with the capability to learn new skills as required
• Strong interpersonal and presentation skills
• Ability to build collaborative relationships

Keyskills :
email marketingpaid mediadeposit growthplanning skillsconsumer bankingweb analyticssmall businesskey metricsqa testingbusiness loansfinancial goalsemail campaignproblem solvingbranding identity marketingpers