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Job Location | Bangalore |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Media / Dotcom / Entertainment |
Functional Area | General / Other Software |
EmploymentType | Full-time |
Be responsible for marketing spends on mobile channels for app download lead user acquisition.Conduct a formal Market analysis to identify key market and customer trends.Identify the right marketing metrics to track and put the right tools in place to measure ROI of the Mobile Marketing spend.Stay current on latest Digital Marketing methods coming up.Desired Skills & ExperienceDemonstrated mobile apps marketing experience in leading mobile first company of at least 3- 7 years.Varied experiences in digital marketing with Indian or international ecommerce companies.Should understand the concepts of Lifetime value of a user (LTV) and its application.Should have pure data oriented approach in executing the campaigns without any bias.Should be open to exploring new Marketing products coming up.Should be comfortable to work in a high growth environment.Apart from Data Analysis, the candidate should know how to make sense of the data and take actions.Should be aware of various app Marketing channels.Should be well versed in Google Analytics and Mobile Measurement tools.Should have worked on some Mobile App Tracking tool like AppsFlyer, AdJust, HasOffers etcShould be aware of various tools like Adroll, Sociomantics etc,
Keyskills :
analytics mobile marketing tools alue measurement campaigns data lifetime metrics market analysis digital google