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Mobile Marketing Specialist

2.00 to 4.00 Years   Bangalore   30 Sep, 2020
Immersive Arts Studio LLP
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaSales / BD,General / Other Software
EmploymentTypeFull-time

Job Description

  • Continually source, evaluate and test new user acquisition channels to grow and diversify sources of traffic
  • Improve User Acquisition and Lead Generation to efficiently grow our customer base
  • Work on creating growth hacks such as referral programs, gamification and so on
  • Design a user on-boarding process that leads to high user engagement and ultimatel retention
  • Conduct A/B testing to improve acquisition and conversion funnels
  • Set testing design, KPIs and report on success. Develop digital marketing reporting and understand learning s across campaigns
  • Track and analyze results to identify optimization opportunities to increase conversion and new users
  • Continuously monitor CPA and identify channels that drive users with highest LTV through lowest CPA
    • Desired Skills:
    • Background in marketing or product management
    • Previous experience of working on mobile app user acquisition
    • Clear understanding of App store optimization, Facebook ads and other mobile app user acquisition channels
    • Understanding of content marketing channels, paid and unpaid.
    • Strong with Google Analytics and mobile attribution systems such as mobile app tracking, adjust, apsalar and so on.
    • Advanced Excel skills, including data manipulation and pivot tables.
    • A natural communicator who can creatively synthesize volumes of data into key trends, observations, and actions either written or orally
    • Innate interest in learning about customer s behavior through numbers and qualitative data
    • Basic understanding of statistics
    • Proactive, creative, driven and willing to learn what you don t already know
    ,

    Keyskills :
    marketingsalesadvertisingmarket researchemailapp store optimizationapp storeadvanced excellead generationgoogle analyticsmobile marketingqualitative datadigital marketingcontent marketingdata manipulationproduct managementmarketing reporti

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