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Job Location | Bangalore |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Media / Dotcom / Entertainment |
Functional Area | Sales / BD |
EmploymentType | Full-time |
Roles and Responsibilities1. Booking of campaigns, Ad-trafficking and management of online advertising campaigns across all clients sites and mobile applications. 2. Should be analytical and data-driven in optimizing programmatic inventory, and creative in packaging new programmatic products and deals 3. Knowledge on troubleshooting of ad calls on web and mobile devices using debugging tools. 4. Updating and analyzing of various traffic and ad inventory reports on a weekly/monthly basis. 5. Deep understanding of publisher-side ad operations and optimization strategy from overall revenue planning forecasting, campaign management to floor price optimizations. 6. Very strong presentation skills and people management experience Responsibilities: 1. Booking the campaigns in Operative Tool and Trafficking them in DFP post QC. 2. Monitoring campaigns closely and optimizing the campaign performance. 3. Manage day-to-day programmatic operations. 4. Maximize programmatic revenue through yield analysis and optimization. 5. Collaborate across departments to continuously A/B test and analyze new ways to drive programmatic revenue. 6. Testing new ad formats across clients sites and apps. 7. Troubleshoot product implementation with the tech team and recommend ways to improve the ad placement, demand, and ultimately yield. 8. Good knowledge and experience in using multiple SSPs and Waterfall ad stack implementation. Skills Required:1. Strong leadership and organizational skills, effective written and verbal communication skills, advanced knowledge in the technical aspects of an advertising department, and in-depth experience in advertising procedures, principles, methods, techniques and practices. 2. 7+ years of experience working in Ad operations and managing a team. 3. Ability to work independently as well as being a team player. 4. Excellent at multitasking with close attention to detail and ability to meet deadlines. 5. Employ positive thinking and are able to work constructively in a diverse team setting. 6. Can adapt and evangelize best practices Desired Candidate ProfilePreferred Requirements:1. Intimate knowledge of Operative Tool, DFP and other third-party ad serving platforms. 2. Good understanding of Programmatic sales approach 3. Strong experience in planning, trafficking, executing, and optimizing direct and programmatic inventory. 4. Basic knowledge of MOAT, Google Analytics, ComScore and Google Tag Manager (or other Tag management platforms.) 5. Basic knowledge of HTML and Javascript. 6. Familiarity and understanding of current digital advertising offerings and products. Perks and Benefits,
Keyskills :
optimization strategiesmobile devicesproduct implementationdigital advertisingad servinggoogle analyticspresentation skillsyieldpeople managementcommunication skillssalesbasicat multitaskingonline advertisingverbal communicationcampaign man