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Performance Marketing Manager

2.00 to 4.00 Years   Bangalore   09 May, 2022
Leap Finance
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    About the Role:We are looking for a Manager- Performance Marketing | Digital Marketing | Growth MarketingThe charter for this role will include: - Responsible for planning, executing and maintaining performance marketing campaigns across channels - Facebook, Google SEM, Display, YT & UAC for both app and web funnels.- Track the funnel performance and take steps proactively to fix leakages & breakages on a day to day basis.- Work and coordinate with cross functional teams across domains to lead and close marketing initiatives.- Competitive analysis to explore interesting trends, marketing strategies, tactics, and channels to drive acquisition with an implement, test, and measure mind-set.- Analysis of performance marketing efforts & reporting of key insights, learnings & misses once campaigns are over.- Work and coordinate with the Creative team to ensure smooth execution of campaigns.Ideal Persona:- Performance marketing experience of 2-4 years in high growth internet startups or agencies.- In depth knowledge of Facebook & Google Ads and ability to execute SEM, Conversions, Lead Gen, App Acquisition & Retargeting Campaigns across channels.- A combination of analytical and creative thinking, with strong data interpretation skills for channel specific metrics and KPIs (CPA, CPL, CAC, etc.)- A good understanding of Analytics (Google Analytics, Branch & Hotjar), and a strong proficiency in MS Excel (pivot tables, graphs, formulas, cohorts etc.). Experience in CRM (Salesforce. LSQ, Zoho), Retention (Webengage & Clevertap), Datastudio and GTM would be a plus.- Quick learner, highly organized and autonomous, but also collaborative with an ability to work cross-functionally.What is Leap - We are building this and this and this - In short we are building the platform to drive global careers for millennials from emerging economies- We work at the exciting intersection of the 2 hottest trends around - edtech & fintech!- And we love that we succeed as a business while powering the dreams of talented students!How far along are we - We are the leaders in our space by a mile!- We are backed by Sequoia, Jungle Ventures, Owl Ventures & Harvard!- Read the latest fundraise news here Who are we as people - We have a lean, rockstar team. - We have come this far with a lean team because we love to increase the talent density with every new member we add. Yes, we are more picky than the usual company. - We hire slowly and deliberately - You can meet our founders here -> Arnav Kumar and Vaibhav Singh- Arnav tweets What will you be doing - We are now building our leadership team and would love to engage - This is a great time to join the rocketship and participate in the upside - - Broadly, You will have tearing-your-hair level complex & challenging problems to solve With massive upside if you solve them In a super fast paced environment that will challenge you- With enough resources to play offense And mentorship from the founding teamYour move !:),

Keyskills :
marketingsalesadvertisingbusiness developmentbrand managementdigital marketingadaptive learningdata interpretation

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