Performance Marketing Manager

Job Description

Job descriptionWe are looking for Specialist(Performance Mktg & SEO ) for our client office in BangaloreRole - Specialist ( Performance Mktg & SEO)Experience - 3-6 years of relevant experience in Performance mktg/ Digital AnalyticsJoining -AsapTHE JD IS AS FOLLOWSABOUT THE ROLE :- Performance Marketing is a critical role within the Growth team as you are responsible for creating and delivering the campaigns that inform our direction across many parts of the business.- As a data driven organisation we harness testing and optimisation to inform everything from user interface design to product features and the performance of your campaigns helps steer our thinking, as well as being a foundation to our core business performance.WHAT YOULL BE DOING :Responsibilities :- Create pre-set target-based amount of content resources each month to drive traffic, leads, revenue, subscribers, and awareness- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific- Perform keyword research in coordination with companys business objectives to optimize existing content and uncover new opportunities- Create, deliver and support marketing content and its distribution and monetization- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages- Work closely with the other team members, including design, content, communications, and publishing to meet organizational goals- Develop editorial calendar, delegate tasks and ensure deadlines are met- Implement link building campaigns in coordination with websites SEO goals- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance organizations goals- Monitor and evaluate search results and search performance across the major search channels- Communication to team and management on project development, timelines, and resultsRequirements :- 3 - 6 years of experience in Content Marketing, Search Engine Optimization & Search Engine Marketing- Proficiency in MS Excel, PowerPoint, and Word- Experience with website analysis using a variety of analytics tools including Google- Analytics as well as other internal reporting methods-Experience working with popular keyword and web administration tools (Search Console, Ahrefs etc)- Experience working with CMS and building/administering content in CMS environmentsDesired :- Knowledge of HTML/CSS and website administrations- Passion for SEO and web content strategy and marketing- Excellent language and communication skills, both written and spoken- Outstanding ability to think creatively, and identify and resolve problems- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere- Ability to clearly and effectively articulate thoughts and points- High levels of integrity, autonomy, and self-motivation- Have a data-driven approach to make informed decisions while optimising campaigns and improving effectiveness in all paid media channels- Managing performance and post-campaign analysis reporting- Working with legal & copywriting for getting creative & promotional assets done / approved- Ensuring proper tracking, attribution, automation, and optimisation- Working with the central marketing team to create aligned consumer communications across all channels to ensure consistent brand messages.-You will manage a budget, allocate a proper spending across all channels, continuously working on enhancing the ROI

Keyskills :
loadrunnerperformance testingjenkinsjmeterjavascriptapache jmeter