PPC Manager

Job Description

Position OverviewReplicon , the Time Intelligence company , has a comprehensive suite of products , powered by the Time Intelligence Platform , to manage enterprise time , projects , people , costs , gross pay profits. We support more than 1.5 million people across thousands of customers spanning 180 countries around the globe.Replicon is seeking an entrepreneurial , self- motivated and energetic PPC (Pay Per Click) Manager who will be responsible for running the PPC campaigns and monitor paid search budgets ensuring Replicon s online marketing efforts to provide the highest qualified leads. In this role , you should be well- versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.You should either be working or be flexible to work during the North American Shifts . We have:

• A stable and profitable Software Product Development company with a market leading enterprise solution and an established global customer base.
• Recently been named as one of the Top 5 Vendors in Workforce Management by Constellation ShortList .
• Opportunity to be part of a global company and contribute towards building an exciting business.
• In- house corporate project with internal stakeholders , in the marketing department of Replicon , planning and optimising the effectiveness of online advertising campaigns.
• Exposure to multiple campaigns giving you lots of variety and challenging work.
• A lot of creative work of analysing trends and results , while simultaneously thinking creatively about improvements and strategies to optimise a PPC campaign.

You have:

• 8 years of total experience , minimum 2 / 3 years experience as PPC Manager / Digital Marketing Manager overseeing PPC activities.
• Professional certification in AdWords is a plus.
• Professional experience in analysis of data and reporting.
• Extensive knowledge of paid search methodologies and techniques for managing search campaigns on Bing/Yahoo and Google
• Outstanding knowledge of analytics tools , e.g. Google Analytics , Tableau , WebTrends etc.
• General understanding of SEO and advanced digital marketing skills.
• Familiar with all Social media sites and platforms e.g. Instagram , Facebook , Yahoo etc.
• Understanding of HTML and XML will be an added benefit.
• Self- starter with a positive outlook.
• Analytical and inquisitive , with excellent attention to detail.
• Passionate about biddable media with a general thirst for digital knowledge and a significant interest in new platforms and channels.

What you ll do:

• Effectively manage a team of PPC Executives and PPC Specialists , ensure that every team member is motivated.
• Continually identify improvements in the process , bring up efficiency recommendations based on data and analysis.
• Execute google / bing PPC demand gen strategy based on agreed upon parameters leveraging a team of PPC Specialists and PPC Executives using data and process in specific regions.
• Participate and contribute in the growth of PPC channel strategy.
• Tracking daily , weekly monthly KPIs to identify opportunities for improvement in performance regularly reporting to management.
• Manage PPC and Paid Media campaigns across all social and retargeting networks.
• Work with the CRO team to Implement A/B and multivariate testing to continuously improve ROI and performance.
• Use key programs such as Google Adwords , Google Analytics , Microsoft Bing , Yahoo etc. to analyse and report on all PPC campaigns for Replicon.
• Keep up to date with the latest developments and trends across PPC and Paid Media.
• Audit and validate the work of specialists and executives.
• Build an effective team and continually recruit to keep staffing level stable optimum.
• Oversee the team PPC Specialists PPC Executives - Mentor , manage and train the team members.

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Keyskills :
google analyticsonline advertisingseomultivariate testingppcsearch engine marketing semsocial mediaxmlsearch engine marketingworkforce managementoptimization strategiessearch enginegoogle adwordsdigital marketingcreative worksoftware produc