hireejobs
Register for Job
Hyderabad Jobs
Banglore Jobs
Chennai Jobs
Delhi Jobs
Ahmedabad Jobs
Mumbai Jobs
Pune Jobs
Vijayawada Jobs
Gurgaon Jobs
Noida Jobs
Oil & Gas Jobs
Banking Jobs
Construction Jobs
Top Management Jobs
IT - Software Jobs
Medical Healthcare Jobs
Purchase / Logistics Jobs
Sales
Ajax Jobs
Designing Jobs
ASP .NET Jobs
Java Jobs
MySQL Jobs
Sap hr Jobs
Software Testing Jobs
Html Jobs
IT Jobs
Logistics Jobs
Customer Service Jobs
Airport Jobs
Banking Jobs
Driver Jobs
Part Time Jobs
Civil Engineering Jobs
Accountant Jobs
Safety Officer Jobs
Nursing Jobs
Civil Engineering Jobs
Hospitality Jobs
Part Time Jobs
Security Jobs
Finance Jobs
Marketing Jobs
Shipping Jobs
Real Estate Jobs
Telecom Jobs

Product Manager

5.00 to 7.00 Years   Bangalore   24 Sep, 2020
Britannia Industries
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryFMCG / F&B
Functional AreaOperations Management / Process Analysis
EmploymentTypeFull-time

Job Description

Position Title: Product Manager - AdjacencyFunction: AdjacencyKey Stakeholders:Internal: Group Product Manager,- Marketing Support Functions (Research / Media),- Sales & Trade Marketing,- Planning,- R&D,- Scale Up,- Purchase,- Commercial.External: - Agencies: (creative, media, packaging, digital, on ground activation) , Consumers, Consultants (strategy)Educational Qualification: MBA with a specialization in Sales/MarketingExperience:Total: 4-5 years post MBARelevant: 1-2 years in Brand Management in an FMCG / Retail set up and 1-2 years in SalesKey Responsibilities:

  1. Business Planning Work closely with the category head in the process of building a brand strategy and managing the annual planning process for the brand including budgets, forecasts, etc.
  2. Brand Communication - Work closely with the Category head in the process of creating communication strategies for the brand including advertisements, modes, content, consumer activations, contests and promotions - Helps execute projects (including contests, on ground implementation with agencies, seating) of marketing properties / promotion events
  3. Brand Commercials
- Advertising & sales promotion spends: Supervise the A&SP spends at product and sub product level with an approval from the Category head and the Marketing head.- Largely responsible for dispensing of funds- Pricing: Lead the process by understanding competition and identifying opportunities for price increase or decrease.- Responsible for profitability of each brand in the portfolio by working along with commercial team.- Suggest solutions on Pricing or pack sizes and get approvals from the operational team for the same- Lead the project of price reduction along with the Technical team
  1. Brand Innovation - Works closely with the GPM on preparing 3 year strategy and annual brand plans on products to be launched
- Is a part of a project team on consumer research (along with the CMI) to generate qualitative and quantitative insights on taste and texture of a product and analyze consumer response- Prepares concept note and prepare draft charter with the help of assigned multifunctional resources on packaging development.- Follow up with Legal to check on Branding, Claims and Artwork.- Lead the consumer validation of the concept sample. Provide design artworks for development.- Draft briefs for the market research agency for consumer research related to the Brand.- Prepare QREs based on objective. Provide inputs into selection of respondents and participates in research & provides feedback to R&D on research results
  1. Brand Operations - Leads management of creative and media agencies for all promotions / advertisements
  • Coordinates with supply chain on new product launches for inputs on new material, new laminates to be sourced,etc.
  • For launch and re-launch, provides a channel wise activation plan (including which outlets, where the product should be placed, how much to be placed, etc.)
  1. Market and competitive insightsLeads projects on Market and competitive insights (including market share for each product, presence of competition in similar brands, opportunities for extension, etc.), supervised typically by the Group Product managers
  2. Pricing
Gather competitive information on pricing inclusive of all margins and schemes, analyse effect on sales due to pricing structure revision, prepare price change proposal and share with the Group Product Manager in order to sustainably increase the Volume, NSV and Gross Margin of the assigned Brand8. Profitability Accountability- Ensure profitability objectives of brand are aligned with business objectives of organization- Identify the need for projects (pricing or cost efficiency) and ensure relevant teams are aligned on the same- Ensure A&SP management,

Keyskills :
marketingsalesproduct developmentproduct managementdeliverysupply chaingross marginmarket sharebrand strategymedia agenciesmarket researchtrade marketingbrandingidentity marketing

APPLY NOW

Product Manager Related Jobs

© 2019 Hireejobs All Rights Reserved