Product Marketing Manager

Job Description

About MoEngage MoEngage is an intelligent customer engagement platform, built for customer-obsessed marketers and product owners. We enable hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site massages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle.Fortune 500 brands and Enterprises across 35 countries such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee along with internet-first brands such as Flipkart, Ola, OYO, Bigbasket, and Tokopedia use MoEngage to orchestrate their cross-channel campaigns and engage efficiently with their customers sending 50 billion messages to 500 million consumers every month!Our vision is to build the world s most trusted customer engagement platform for the mobile-first world.We promise to care about your customers as much as you do. And that justifies our top ratings for service and support in Gartner Magic Quadrant, Gartner Peer Insights, and G2 Summer Reports. We have also been recognized as one of the 25 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm based on the employee feedback on Glassdoor where employees reported the highest levels of satisfaction at work during the first six months of the pandemic.We are looking for a Product Marketing Manager. The person would be a part of the product marketing team and help with product positioning, product launches, sales enablement and contentPlanning: The product marketing manager is expected to help the director of product marketing in planning and execution. The person is expected to collaborate with marketing, sales, customer success and product/Product positioning & Messaging: Assist the product marketing head in consolidating inputs from customers, sales reps, product managers and marketing. Talk to customers/ prospects regularly. Listen in to sales/CSM conversations. Carry out competitive research and benchmarking. Synthesize all of this data and help in developing messaging, campaign planning and execution.Product demand generation Collaborate with the marketing team to build the right assets/content and distribute our product messaging through different marketing campaigns & channelsSales enablement Enable the global insides sales & sales team with the right content and assets. Train & coach them on our product positioning, messaging, ideal customer profile, industry specific use-cases, demo flow and competitive differentiations. Create specific assets such as slide decks, verticalized product demo setup, videos, competitive battlecards etc.Product Launches & Feature adoption Collaborate with product, marketing and customer success. Own new product launches, and drive product adoption through digital communications or 1:1 personal interactions.SkillsExperience: 7+ years. Most of it should be within product marketing. Specific, hands-on & verifiable experience of having driven at-least some (if not all) of the following activities - product demand gen, content, sales enablement and adoption in a B2B SaaS company previously.Analytical & Iterative: Strong skills, for products analysis, competitive analysis, and market dynamics. Strong ability to synthesize CRM/marketing data, iterate, run experiments and optimize rapidly.Communication Skills: Talk to customers and understand their motivations, needs and use-cases deeply. Ability to foster collaboration between multiple departments. Influence outcomes and project manage campaigns. Displays empathy and can gain the respect of sales, inside sales and product team - and persuading/enabling them to adopt a consistent product positioning, messaging, use cases, value prop and benefits.,

Keyskills :
marketingoptimization strategiessalesproduct marketingproduct adoptionbusiness developmentpricinginside salescampaign planningcloud computingslide decksprivate cloudcompetitive analysis