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Product Marketing Manager

1.00 to 3.00 Years   Bangalore   03 Mar, 2022
Amazon
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Job summaryDo you see opportunities to change and shape how Indian customers learn about and shop online Do you see yourself shaping a large, fast growing, hotly contested business category for Amazon Do you enjoy data led marketing which delivers higher RoI and builds customer habits Do you love marketing and using it to accelerate growth If yes, then this is the opportunity for marketers like you. The successful candidate for this high impact role should be a self-starter with a passion for independent, creative problem-solving, have proven data analysis skills, demonstrate great content creation chops (i.e. strong writing skills), show strong ownership and commitment, have proven leadership experience in managing projects, and bring relevant insights in marketing and merchandising.Role & Responsibilities: Own projects with considerable scope and/or complexity with significant impact on customer experience and Amazon s business .Own all key traffic drivers for the category, and work as a category advocate with central traffic teams. Possess a deep understanding of all traffic-driving mechanisms (Search, Affiliates, Email, SEO etc.) and actively engaging in optimization of those channels for the business. Work with cross functional teams and internal teams, including technology teams, to define, drive, and launch improvements to the shopping experience. Own creation of marketing programs, and multiple key traffic drivers, to acquire new customers. Conceptualize, design and execute online and offline marketing initiatives to extend awareness of our products on and off of Amazon. Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and authority Conduct in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives. Develop the category s style guidelines, merchandising calendar, promotions, and coop packages. Understand and use merchandising and customer-facing metrics to guide decision making. Present to senior management externally and internally. Meet business goals while ensuring a top-notch customer experience, 3+ years of marketing experience Experience using Microsoft Excel to manipulate and analyze data Experience building, executing and scaling cross-functional marketing programs Experience using data and metrics to measure impact and determine improvements Past experience of scaling a Service/product in the e-commerce spacePast experience in digital marketing (paid search, paid display, SEO, content, paid social) Experience using Microsoft Excel to manipulate and analyze data Experience building, executing and scaling cross-functional marketing programs Experience using data and metrics to measure impact and determine improvements Experience presenting metrics and progress to goal with stakeholders 5+ years of marketing experienceBachelor s degree and MBA from Tier 1 B-school with 3 years of experience with 1+ years in marketing/Product management within Ecommerce/FMCG/retail Demonstrated ability of strategic problem solving and creating/building something from scratchDemonstrated ability to formulate data-driven decisions that lead to results

Keyskills :
strategysalesmicrosoft exceldata analysisbusiness developmentpricingmarketing

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