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Product Marketing Manager

6.00 to 8.00 Years   Bangalore   26 Feb, 2020
Greytip Software Pvt Ltd
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Duties Responsibilities

  • Partner with Product Management and Engineering to inform the product development process with a lens on audience usability and adoption
  • Create a thorough GTM strategy and plan that includes all stakeholders, deliverables, channels, and tactics
  • Develop key messaging frameworks, positioning statements and value proposition for your defined target audiences
  • Identify marketing program tactics, channels, and goals to support product adoption and growth
  • Build customer-focused product content like playbooks, feature blogs, case studies, white papers, etc. that excites, inspires, and drives adoption
  • Design thoughtful internal and external communication plans
  • Lead cross-functional implementation of the product marketing/GTM plan
  • Partner with regional sales leadership and product managers to set product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of product features
  • Communicate with sales leadership to distill and surface market feedback for new and existing product features
  • Inspire action through data-driven insights and execute with operational rigor and efficiency
  • Plan execute internal training programs to educate the sales and customer-facing teams
  • Ensure the right level of alignment, consistency, and flexibility in approach across product marketing organization to maximize growth and impact
  • Mentor and lead a team of junior product marketers and digital marketing specialists to ensure the success of all marketing endeavors

Qualification Experience

  • Graduate/Postgraduate in engineering or management. MBA preferred.
  • 6 - 8 years of product marketing experience in a software product development organization
  • Well versed with customer market development frameworks
  • Developed marketed content like a sales pitch, FAB/FFB statements, playbooks, battle cards, white papers, case studies, etc.
  • Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing, etc.
  • Metric driven, comfortable in working with data to draw and share insights with stakeholders
  • Good knowledge of HR and Payroll practice is a strong plus
  • Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
  • Self-directed and organized team player who is capable of hands-on-execution
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Keyskills :
marketing sales businessdevelopment strategy pricing softwareproductdevelopment socialmedia casestudies whitepapers regionalsales productadoption digitalmarketing productmarketing contentmarketing trainingprograms productmanagement marketd

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