Product Marketing Manager - Hybrid and Flexible

Job Description

Role Overview:Thomson Reuters is seeking a talented and driven Product Marketing Manager to join their dynamic team focused on driving growth in their Corporate B2B software product. As a Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies, creating compelling product positioning and messaging, and managing activities to drive product adoption and revenue growth.Key Responsibilities:- Develop and implement comprehensive go-to-market plans for new product launches and feature releases in close alignment with Sales, Marketing, Segment, and other functions.- Create product positioning and messaging that sets products apart in the market and develop sales enablement materials such as product collateral, presentations, and competitive analysis.- Conduct market research to understand customer needs, market trends, and the competitive landscape to inform product development and marketing strategies.- Use insights gathered to drive product awareness, demand generation, and customer engagement through marketing campaigns.- Build and maintain strong relationships with global counterparts to align messages and leverage assets.- Gather feedback from the sales team to continuously enhance product positioning and inform marketing efforts.Qualifications Required:- Minimum of 8 years of experience in product marketing, marketing, or sales, preferably in the technology or information industry.- Exposure to the Enterprise B2B Software-as-a-Service and/or professional services sector is preferred.- Strong understanding of executing and managing customer and market research, as well as competitive analysis processes.- Proven experience in developing and executing go-to-market strategies targeting multinational corporations within Asia MARI is a plus.- Strong project and matrix management capabilities.- Bachelors degree in marketing, business, or a related field.Additional Company Details: Thomson Reuters has adopted a flexible hybrid working environment for office-based roles, offering 2-3 days a week in the office depending on the role. They provide supportive workplace policies for work-life balance and career development, including flexible work arrangements and continuous learning opportunities. The company offers industry-competitive benefits, a globally recognized reputation for inclusion and belonging, and opportunities for social impact through their Social Impact Institute. Thomson Reuters aims to make a real-world impact by providing trusted content and technology to empower professionals in various industries.Thomson Reuters values diversity and seeks talented employees from diverse backgrounds to deliver on their business goals. They provide accommodations for qualified individuals with disabilities and sincerely held religious beliefs in accordance with applicable laws. Role Overview:Thomson Reuters is seeking a talented and driven Product Marketing Manager to join their dynamic team focused on driving growth in their Corporate B2B software product. As a Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies, creating compelling product positioning and messaging, and managing activities to drive product adoption and revenue growth.Key Responsibilities:- Develop and implement comprehensive go-to-market plans for new product launches and feature releases in close alignment with Sales, Marketing, Segment, and other functions.- Create product positioning and messaging that sets products apart in the market and develop sales enablement materials such as product collateral, presentations, and competitive analysis.- Conduct market research to understand customer needs, market trends, and the competitive landscape to inform product development and marketing strategies.- Use insights gathered to drive product awareness, demand generation, and customer engagement through marketing campaigns.- Build and maintain strong relationships with global counterparts to align messages and leverage assets.- Gather feedback from the sales team to continuously enhance product positioning and inform marketing efforts.Qualifications Required:- Minimum of 8 years of experience in product marketing, marketing, or sales, preferably in the technology or information industry.- Exposure to the Enterprise B2B Software-as-a-Service and/or professional services sector is preferred.- Strong understanding of executing and managing customer and market research, as well as competitive analysis processes.- Proven experience in developing and executing go-to-market strategies targeting multinational corporations within Asia MARI is a plus.- Strong project and matrix management capabilities.- Bachelors degree in marketing, business, or a related field.Additional Company Details: Thomson Reuters has adopted a flexible hybrid working environment for office-based roles, offering 2-3 days a week in the office dependi

Keyskills :
Product MarketingProduct PositioningMessagingSales EnablementMarket ResearchCompetitive AnalysisMatrix ManagementProfessional ServicesCustomer EngagementCampaign DevelopmentProject ManagementCareer DevelopmentSkill DevelopmentSocial Impact