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Programmatic Ads -Analyst

2.00 to 5.00 Years   Bangalore   05 Feb, 2021
True Caller
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedia / Dotcom / Entertainment
Functional AreaStatistics / Analytics
EmploymentTypeFull-time

Job Description

We at Ads team are responsible for monetising Truecaller inventory through ads by offering targeted advertising solutions to our demand partners. Product Features - Display/Video Ads, Audience/Device/Geo/Custom targeting, Roadblocks/CPM/Programmatic. Responsible for building ads solutions and selling our ads offerings to our advertiser partners in India and outside.As a Programmatic Ads Analyst you will involve in measuring Ads (Open Auction) settings on Ad-Server and be able to devise new experiments for improving yields (eCPM)What we expect from you

  • 2+ yrs of data analysis experience
  • Good with spreadsheets, Visualisation
  • Strong in numbers and good aptitude and logical reasoning
What will you work on
  • Work closely with Ad Operations - Open Auction & Data Science team.
  • Interpret data, analyze results using statistical techniques and provide reports.
  • Acquire data from primary or secondary data sources and maintain databases/data systems.
  • Identify, analyze, and interpret trends or patterns in complex data sets.
  • Devise new experiments for yield optimization.
  • Measure the performance and outcome of the pricing experiments
It would be great if you also have:
  • Ads knowledge is optional, but good to have.
  • Marketing analytics knowledge is good to have.
,

Keyskills :
south asiadata sciencedata analysisad operationstalent acquisitiontargeted advertisingadslunchcoloryielddemandsellingsciencecapitalswedish

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