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Job Location | Bangalore |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | IT - Software |
Functional Area | General / Other Software |
EmploymentType | Full-time |
Know the ins and outs of e- mail deliverability, and have hands- on experience with volume in e- mails. Have experience with e- mail marketing and sending e- mails to large numbers of subscribers Be able to guide the development of scripts to analyze deliverability of emails. Be able to set up and monitor delivery metrics, and develop plans to improve inbox placement. Be able to work with a team to make sure we are in compliance with legal requirements such as CAN- SPAM. Be able to maintain IP reputation. Be able to remedy blacklists, identify spam traps, and work with an ISP to optimize sending rates. Have experience with deliverability testing. Have strong knowledge of email filtering technologies. Have great knowledge and standing within the email deliverability community. Have working knowledge with return path, lasbhack, message systems, SNDS, RBLS, MTA, MxToolbox, Spamhaus. 250ok, Email on Aci, and FBL/ CFL. Have technical knowledge of mail servers (Postfix, Port25, Mdaemon, Message Systems, etc.). Have working knowledge of maintaining IP reputation. Have working knowledge of constructing emails to render accurately and test against all clients and browsers. Have strong knowledge of hand- coding HTML, CSS, JavaScript and slicing and implementing existing images in email and web. Be able to run reports on deliverability, as well as analyze them and make recommendations based on that analysis. Job Responsibilities: Work with all members of our marketing and technology team to develop a strategy for growing our e- mail. Identify opportunities, and troubleshoot and fix. Drive our strategy for subscriber acquisition and improve user experience and targeting. Follow e- mail and website analytics and use them to identify untapped areas for growth. Perform copywriting and work with our graphic designer to come up with creatives[TT1]. Oversee the full life cycle of an e- mailing campaign, from conception of the idea to testing, measuring, and optimizing.,
Keyskills :
salesmarketingbusiness developmentmanagementstrategylife cycleuser experiencecssispmtaacisethtmlmailemaildesignrendertestingmetrics