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SEM Optimizer(SA360)

3.00 to 6.00 Years   Bangalore   16 Jan, 2025
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT Services & Consulting
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Role SEM OptimizerThe SEM Optimizer must have a proven track record of success in all aspects of programmatic campaign management including trafficking optimization and campaign reporting As a valued member of the division you will have a tremendous amount of responsibility and support to help exceed campaign performance targets The ideal candidate will have a thorough understanding of programmatic display and video campaign managementResponsibilitiesManage large cross channel media budgets across display channels and aim to maximize ROI on performanceoriented campaignsWork closely with account management teams to ensure accuracy in set up strategy and execution forEnsure that endtoend display campaigns are run effectively including tagging trafficking and optimizationOwn campaign management when necessary including bid strategy campaign trafficking implementation activation and ongoing optimization With weekly monthly and QBR insights and always looking to educate and grow accountWork with the account management team to deliver reporting and campaign updates as neededDaytoday the candidate will work alongside account teams to devise and implement programmatic strategies provide insights and recommendations to improve campaign performance and make campaign changes as required Help not only plan campaigns but activate optimize campaigns on DSP platformsKeep up to date with changes within the programmatic space and identify significant trends and areas of opportunity for campaign expansionWhat are the requirements of the RoleMinimum 2 year of experience in programmatic digital media preferably for a media agency and preferably with some level of mobile media experienceProficiency with multiple DSPs The Trade Desk DSP experience is mandatoryTechnical knowledge of ad servers tracking mobile measurement tool is another plusComfortable with excel and large data sets to make analytical data based decisions

Keyskills :
Paid Media

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