Senior Analyst - Digital Analytics

Job Description

Senior Analyst Digital AnalyticsJoin us as a Senior Analyst on our Customer Sentiment team in Bangalore to do the best work of your career and make a profound social impact. What you ll achieve As a Senior Analyst, you will be responsible for analysis of online user journeys on the A/B and multivariate tests that run on Dell.com and help generate new insights-based hypotheses for A/B testing. You will work with multiple global stakeholders in the product, online business and marketing teams to enhance customer experience on the website. You will:
• Analyse the user behaviour on Dell.com and generate to identify opportunities for optimization for Dell.com and generate hypotheses that can be tested
• Leverage analytics approaches such as segmentation, path analysis and funnel analysis to simplify the navigation and buying experience on the website
• Create a coherent story explaining the user behaviour seen in A/B tests and offer actionable insights and recommendations
• Review and analyze the qualitative data (heatmaps, session replays) to identify areas to enhance the online user experience
• Effectively communicate the findings of analysis and all the relevant updates to all stakeholders
Take the first step towards your dream career Every Dell Technologies team member brings something unique to the table. Here s what we are looking for with this role: Essential Requirements
• Strong analytical and problem-solving skills and High level of competency in MS Excel
• Proven ability to analyze online user behaviour to generate actionable insights for web optimisation or conversion rate optimisation
• Expertise with Adobe Analytics, Google Analytics or similar web analytics tools (variables, events, segments, dimensions, custom queries, etc.), testing and personalization platforms (e.g. Adobe Target, Optimizely, Google Optimize, etc.)
• Solid communication and presentation skills and ability to work in a team environment
• Education: MBA/ Master s degree in Engineering, Computer Science/IT, Applied Science, Math, Statistics with 1+ years of relevant experience) or Bachelor s degree or higher (in Engineering, Computer Science/IT, Applied Science, Math, Statistics) with 3+ years of relevant experience)
Desirable Requirements
• Experience in Hadoop, SQL, R or Python will be preferred (not mandatory)
• Please note that this is a digital analytics role and not a digital marketing role.
Here s our story; now tell us yoursDell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.What s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life -- while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.We started with computers, but we didn t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what s next in technology, starting today.You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here .Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Employment Opportunity Policy here .,

Keyskills :
machine learningweb analyticscustomer relationspath analysis