Senior Analyst - Web Analytics

Job Description

We are looking for an experienced, brilliant and innovative Sr. Analyst, Web Analytics, reporting directly to Manager, Web Analytics. You will be based in Bangalore, directly working with the leadership team across Product, Technology and Growth functions to identify and solve critical problems and build scalable solutions to deliver large business upside. If you are up for the challenge, keep reading!

As the Sr. Analyst, Web Analytics, you will support the web analytics function for Huzbu.com and equator.com.

You will be responsible for driving the maturity and excellence of our web analytics function, including implementing best practices on collection, reporting and analysis of website data to drastically improve the user experience.

You will also work cross-functionally with Product and Technology teams to collaboratively implement such enhancements.

Youll serve in a pivotal role, helping shaping our complete suite of products, served across our websites, apps and CRM system.

WHAT YOULL DO:

1. Lead discovery and execution of insights on customer behavior outcomes from the web traffic data

a. By (i) advancing the understanding of customer base behavior across teams, (ii) provide critical feedback to product team, and (iii) influence traditional as well as digital marketing strategy

b. Execute a data and reporting strategy through a combination of (i) Data consolidation, validation, gap analysis and (ii) creation of holistic dashboards and presentations to executive leadership to inform and launch new lines of enquiry

2. Synthesize and translate needs of multiple teams into A/B tests

a. Design and implement the full cycle of A/B testing from hypothesis creation to post experiment analysis and presentation of results

3. Coordinate and execute tagging and tracking

a. Website implementation (Events, Virtual Page views, Custom Dimension/Metrics)

b. Marketing campaigns (Display, SEM and Email)

c. Work with technology and product team to adhere to standards, and maintain relating documentation

4. Find, Explore and Use tools that can accelerate our delivery of more great features!

Key Result Areas:

1. Active ownership of testing process, including clear and coherent testing pipeline, with outcomes (winner / loser) and $ upside associated with each tests

2. Fully implemented cloud databases capturing our existing and new clickstream and marketing data (web, apps, CRM, sms) to run actionable insights on

THE SKILLS AND EXPERIENCE YOU BRING:

1. Advanced proficiency with Web Analytics tools

a. Google Analytics/Universal Analytics, Big Query, Magic Script, Clickstream analysis, with a thorough understanding of implementation and analysis of web metrics analysis at scale

b. Comfortable with Business Intelligence (BI) methodologies visualization tools such as Tableau, BIME

2. Proficient in A/B testing tools such as Google Optimize, Optimizely, Test and Target

a. Creating/editing Javascript code to track website elements

3. Exposure to Tag Management tools

a. Google Tag Manager (GTM)

b. Experience with Measurement Protocol methodology

c. Ability to cooperate efficiently with development teams, create documentation implement QA processes

d. Comfortable with digital marketing campaign concepts, use of marketing campaign platforms such as Double Click, Google 360 Adwords

4. Bachelor s degree in Math, Physics, Statistics, Economics, Computer Science, or other quantitative fields. Master s degree or an MBA is a plus, but not required.

5. 4+ years in Analytics and / or 2+ years of experience in Web Analytics, with a demonstrated track record of successful problem solving in a consumer technology company

6. Fluency in SQL, as well as a deep understanding of statistical analysis, experiment design, and common pitfalls of data analysis

7. Strong strategic, analytical and critical thinking skills; ability to break down complex problems and formulate plans

8. Proven ability to collaborate broadly with flexible, positive attitude and ability to get results

9. Exceptional oral and written communication skills; ability to communicate to the senior executive level

Keyskills :
customer relationsreportingbasisaccountsresearchgoogle tag managerweb trafficweb metricsgap analysisdata analysisweb analyticstesting toolsproblem solvingtesting processthinking skillscomputer sciencegoogle analyticsmetrics analysisdigit