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Senior Global Webmaster

6.00 to 8.00 Years   Bangalore   17 Nov, 2020
ABB
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryConsumer Durables / Electronics
Functional AreaOperations Management / Process Analysis
EmploymentTypeFull-time

Job Description

Take the next step in your career at ABB, working in a team that is dedicated to creating a future whereinnovative digital technologies allow greater access to cleaner energy. Industrial Automation business offers a range of solutions for the process and hybrid industries, including our industry-specific integrated automation, electrification and digital solutions, control technologies, software and advanced services, as well as measurement & analytics, marine and turbocharging offerings. Industrial Automation (IA) is in the market globally.This is a Senior Global Webmaster role, reporting to the Global Communication Manager in Business Area - India Operations Centre, Industrial Automation (INOPC IA) located in Bangalore. You will be working with process control platform and IA digital entities to develop and curate content for digital external and internal campaigns, driving digital strategy including media and tools, aligning with the ABB Group digital strategy and brand philosophy to raise visibility of Industrial Automation - boost the awareness of business products, solutions, topics and initiatives, and to drive traffic and generating leads for the business.Your responsibilities

  • Creating and maintaining pages based on content provided by internal customers development and marketing automation strategy in coordination with The Group, regions and other divisions.
  • Supporting digital campaigns across web, social and intranet whilst working with multiple stakeholders, projects and geographies to harmonize digital communications tools with the overall business goals and objectives.
  • Content management in various backend systems like contact database used for the web, document library for product documentation, product data management system for detailed product attribute data, digital asset management system for images and video, etc).
  • Strong ownership and enablement through data-focused and analytics-driven social media and google analytics measurement to for our website, intranet and social media.
  • Ensuring compliance with ABB web and branding guidelines and best practices, quality reviews of website content and structure, providing feedback to content owners how they can improve their site.
  • Spreading of knowledge and information regarding new media within the organization, also training colleagues in the use of such tools, will be a member of the ABB Global Web Council, Presenting needs to the Group and ensuring the visibility of the division on the web.
  • Living ABB s core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.
Your background
  • Bachelor s degree from a reputed institution in management.
  • Required 6-8 years of experience in project management in web authoring, intranet management for both, front- and back-end ecosystems focused around digital communication.
  • Required experience in a web and social media focused environments and web editing skills and exposure in content management systems (CMS) Sitefinity being a must Hands-on experience with Adobe Experience Manager (AEM).
  • Hands-on experience and a proven track-record for delivering data-driven and insight-augmented analytics including and not limited to google analytics, Bower BI and social media.
  • Required experience in end-to-end user interphase (UI) and user experience (UX) execution and management.
  • Required marketing experience that s focused on web usability, analytics, SEO, technical understanding of digital-first communication.
  • Ability to working with various digital and rich media formats (images, GIFs, infographics, videos, etc.)
,

Keyskills :
product data managementadobe experience managerdigital asset managementcontent management systemsrich mediaweb editingsocial mediamedia formatsdata managementbrandingidentity marketing

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