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Social Media Analytics

7.00 to 12.00 Years   Bangalore   18 Oct, 2021
Apple Inc
Job LocationBangalore
EducationNot Mentioned
SalaryNot Disclosed
IndustryAutomobile / Auto Ancillaries
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

DescriptionDescriptionAppleCare Digital monitors tremendous amount of social media data across multiple social platforms , and we have just begun the exploration in the areas of Social Media Analytics vis-a-vis sentiment analysis, contextual data mining and social insights. We are seeking an experienced senior professional to lead and manage a team that would build social analytics solutions partnering with the machine learning teams, for the readiness & response team, marcom and other digital business managers. The role requires both a broad knowledge of social data, social media platforms and data tools. This individual should be highly proficient with social analytics, understanding of machine learning concepts to build scalable social analytics solutions and delivering the insights through actionable dashboards. This individual should be good at turning data discoveries into analytical insights that drive business and customer outcomes. The individual should have a strong business demeanour and outstanding technical skills, while possessing the ability to condense sophisticated analysis and social analytics concepts into clear and concise takeaways for business leaders., Key QualificationsKey Qualifications

  • Ability to build and operate a social analytics COE team to deliver social insights at scale using the latest data architecture & re-usable analytics by partnering with the machine leaning team.
  • Experience in working on analytical solutions that monitor emerging / trending / viral topics across short form and long form social media channels
  • Exposure to third-party tools like Sprinklr, Talkwalker, Brandwatch, etc.
  • Exposure to the concepts of NLP in machine learning and how it is used in the field of Social media analytics.
  • Good understanding of the social channel ecosystem like Twitter, Facebook, Instagram, Reddit , tech forums etc.
  • In depth understanding of social metrics like post reach, potential reach, emerging trends, virality rate, KOLs etc.
  • Good knowledge of SQL & Tableau, and the willingness to learn additional tools/platforms (when required)
  • Proficiency in synthesizing sophisticated analysis into simple, meaningful and measurable insights.
  • Ability to be effective in virtual team leadership, and leading through influence.
  • Experience building, motivating, developing and encouraging a team.
  • Consistent track record of initiating and leading cross-functional and cross-organizational projects, building relationships with partners, and influencing decision makers.
  • Ability to grow people in their career, creating an inclusive and collaborative environment
  • Strong verbal and written communications skills.
  • Outstanding ability to solve problems, develop creative solutions, and demonstrate resourcefulness, while maintaining utmost attention to detail.

Keyskills :
machine learningredditdata architectureteam leadershipmarcomsocial analyticssentiment analysistableautwitteremerging trendstechnical skillssocial mediaiminingcreative solutions

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