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Job Location | Bangalore |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Pharma / Biotech |
Functional Area | General / Operations Management |
EmploymentType | Full-time |
You will be responsible for managing a portfolio of products to strategically optimize product life cycle, build & maintain key customer relationships.Providing support to the brand with specific focus on Strategic Marketing, communications, content development, planning and executing promotional events, market information system/ Market Intelligence, and developing and managing key customer relationships with the objective of demand generation.The above should be sustainable, process driven and aligned to the regional/ global strategies.At the same time, ensuring that the business has a highly differentiated image amongst practice leaders in different segments of the category /related market.The position of Brand Leader is responsible for building close working relationship with SLSMs, FLSMs and Sales Representative and SFE team, along with the internal teams.Defining priorities and providing direction to achieve ambition and targets become one of the key areas for the incumbent to focus on.Main Duties and ResponsibilitiesAnalyse market conditions and forecast sales and market share.Continually provide customer feedback and macro view of the market through designated meets to achieve company s Long, Medium and Short term marketing plansReview market assumptions and plans.Validate sales and market share developments for products.Track implementation plan with senior sales management to ensure achievement of targets.Work to identify and establish the key stakeholders and KOLs in the therapeutic areaFacilitate cross-functional team effectiveness with support departments to ensure successful delivery of strategy (including brand team meetings).Ensure regular interface with sales management team to get feed-back on execution of marketing initiatives/tools.Ensures best practice examples and learning are shared with the team and colleagues.Maintain good interpersonal relationships.Ensure compliance from all staff to guidelines, codes, policies and procedures.Essential RequirementsUniversity graduate, ideally MBA from reputable institute.4 to 6 years commercial experience in brand/marketing is must.Proficient in oral and written communication (English).Experience of alliance management in co- marketing / Co- promotionPrior experience in prelaunch & commercialising (preferably in global brand).Good Planning and Organisational SkillsExcellent Scientific knowledgeAbility to develop Strategic PartnershipsDate Posted11-Feb-2020Closing Date30-Mar-2020,
Keyskills :
market sharesales management promotional eventsteam effectiveness content developmentmarket intelligence strategic marketingalli