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| Job Location | Bangalore |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | IT - Software |
| Functional Area | Marketing / Communication |
| EmploymentType | Full-time |
Uncover and transform insights into creative experiences that matter to your customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM, you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach, allowing you to work with speed, adaptability and creativity to uncover insights and deliver experiences that matter to your customers.Your Role and ResponsibilitiesYour day in the role will include: As a Marketing Strategist in this role you will assess and enable marketing performance. You will have the ability to gather analyze data related to marketing campaigns, tactics and programs and relate that data to pipeline and business performance. You will compile the data and information gained from the analysis into packages that they will present to regional marketing leaders around the world. The presentations will include observations based on the analysis performed, the data backing the observations, trending, effectiveness of tactic mix, and comparison to average industry benchmarks, identification of problem areas, pervasive business issues and successes to help the marketing leaders have a comprehensive view of their business performance. Your day in the role will include. As Marketing Information Analyst you will acquire domain expertise in IBM s marketing structure, sales and opportunity management process, familiarity with the product lines and understand target markets thus providing more depth and insight to the analysis process. Initially, the marketing Information analyst will be aligned by geographic regions and will directly support the marketing leads in the assigned regions. Work direction and guidance will come from the Worldwide Senior Marketing Information Analysts. Over time, more marketing functions will be planned for global delivery. The marketing analyst role will be for a minimum of 2 year duration and offer growth into other global marketing roles or into other roles within IBM. The analyst will work with global marketing partners. The timings will be regular India working hours, with flexibility required, depending on deliverables, to work after that for upto 3-4 (depending on geography you are aligned to) to ensure the team works well with the global counterparts. How we ll help you grow:
Keyskills :
advertising automation benchmarking budgeting contentmanagement audiomastering globalmarketing analyticalskills technicaltraining marketinganalysis marketingcampaigns tatementsofw ksow collab ativew