AIM APAC Campaign Tracking Lead

Job Description

*Role Outline/Job SummaryThe role of Assistant Vice President Campaign Analytics Lead is based at AIM India Analytics Cenrtre, Chennai Center and reports to the VP, Campaign Analytics Lead.

• Position Title: AVP Campaign Analytics Lead
• Grade/Level: C12
• Business Group: CSIL-AIM
• Function/Group: AIM
• Department: AIM
• Location: Chennai

Role and Responsibilities:Key Result Areas:

• Manage the end-to-end development and ongoing delivery of campaign tracking reports for all regional and country campaigns
• Increase the reporting coverage for all country campaigns
• Work closely with the Big Data Implementation and modeling teams to understand pipeline of new campaign launch, and ensure tracking of these campaigns from Day 1
• Provide thought leadership to the development of necessary data infrastructure in EAP for end-to-end automated delivery of campaign reports
• Contribute to the development and implementation of strategy for measuring performance (ROI) of marketing campaigns across all APAC Countries
• Enable the transformation of the campaign tracking function to bring more analytical rigor including but not restricted to working closely with the analytics leaders to ensure appropriate DOE/Test-control set-up is in place for tracking new campaigns
• Champion the adoption of Tableau as a visualization tool for all reports & drive migration of existing reports
• We are looking for self-motivated individuals who are looking for a challenging career in business intelligence. The individual should be controls and process oriented with excellent technical and communication skills and excels in a high pressure, fast paced environment. The candidate must be able to work well in a team environment and leverage existing skill-sets in the team to achieve team goals

Day-to-Day Responsibilities:

• Understand the Business, independently manage end-to-end project communication with business partners, manage a team of analysts, lead by example etc. and display a proactive learning attitude
• Interact regularly with Partner leadership to set and manage expectations aligned to group capabilities and work to deepen existing relationships
• Execution and delivery on Regional Campaign Tracking & Provide business insights
• Standardization of Campaign metrics and templates
• Ensure adherence to SLAs
• Process Automation and Enhancements
• Communication and Relationship: Independently manage end-to-end project updates and partner communication across the various levels in the organization. It is extremely critical to develop and maintain smooth relationship with partners across business units
• Presentation of results to business partners and COE senior management
• Team Management
• Manage and mentor a team of 4-5 information solutions analysts
• Coach all team members by sharing Business, Functional and Technical expertise

Financial/ Budgetary: NoIndividual Contributor (IC)/Managerial: No, *Education: Required

• Highly numerate, as demonstrated by Masters in a numerate subject such as Mathematics, Operational Research, Business Administration, Economics etc from Premier Institute or a track record of performance that demonstrates this ability

Experience/Skills:Required

• 7-10 years of relevant work experience in Campaign Analytics / Reporting within Banking / Financial Services / Consulting / Analytics Industry
• Experience in leading teams delivering on key business initiatives
• Demonstrated ability to communicate strategically with team, partners and senior management
• People management experience mandatory
• Working experience in Visualization tools like Tableau/Cognos will be preferred
• Technical know-how preferred on SAS( Advanced ), Hadoop, Pyspark, Tableau, VBA
• Strong process/project management skills Organized and able to multi-task in a fast-paced environment
• Preferred
• Strong understanding of data and campaign delivery systems used by Citi in APAC markets

Keyskills :
bigdata management managementskills campaignanalytics thoughtleadership eni