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Assistant Brand Manager

2.00 to 5.00 Years   Chennai   25 Jun, 2021
CHOLAYIL PVT LTD
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryFMCG / F&B
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

Roles and Responsibilities

  • Understanding and analysis of current Cuticura, Krishan Tulsi business by geography, channel, variant to identify tactical support opportunities on the brand
  • Work on brand repositioning exercise to refresh the bran as per emergent business and marketing objectives
  • Conceptualize, plan and execute all creative development on Cuticura, Krishan Tulsi brand across various media channels
  • Plan, align and execute marketing interventions identified on the brand as per objectives and timelines in conjunction with Sales, Media and Research teams
  • Facilitate continuous learning on brand Cuticura, Krishan Tulsi through thorough execution of qualitative/quantitative research, category understanding, and consumer closeness activities
  • Continuous monitoring of brand health in market and trade; identification and resolution of product, packaging, promotion and communication related issues
  • Identify and execute micromarketing/hyperlocal initiatives to build awareness and salience for Cuticura, Krishan Tulsi brand, in line with brand values
  • Continuous interaction with R&D to identify, qualify and recommend inputs for new products under the Cuticura, Krishan Tulsi portfolio in categories like talc, deo, creams/lotions etc
  • Track and monitor competitive activity in the soaps category at trade and consumer levels
  • Work with Creative Agency & Trade Marketing to design, create and deploy BTL collateral in line with brand guidelines
Desired Candidate Profile
  • Post Graduate specialiesd in Marketing is must
  • 5-7 years of work Experience and at least 3 years in similar Personal care Industry would be an added advantage
  • Should have good leadership skills and be able to motivate the team
  • Should have a strategic vision - both short term and long term.
  • Should have a clear and well-defined focus on the objective
  • Excellent Communication & Interpersonal Skills.
  • Should have a track record of growing with the organization.
,

Keyskills :
marketingsalesadvertisingbrand managementmarket researchpersonal caretrade marketingcreative agencystrategic visionleadership skillsbtlcarebrandsoapsdesignagencyresearchbusinessstrategyanalysis

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