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Asst. Manager / Senior Executive Trade Marketing

4.00 to 6.00 Years   Chennai   04 Sep, 2023
CORPORATE STEPS
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT Services & Consulting
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Optimization of resources Driving various Trade Mktg. initiatives in coordination with Trade Mktg. Head Cross-functional coordination with regional and HO team for end to end execution. Budgetary Control on all project implementations Initiate programs to optimize cost of product & trade marketing projects Vendor ManagementPeople Development IDP for self Generate Customer oriented mindset at cross functional levelsGrowth opportunities Drive overall market share as per budget Assist sales team to achieve sales quantity as per budgeted volume Focused marketing programs for Trade/Non-Trade Segment Understanding of new market opportunities alongside development of actionplan for innovative products and/or services Development of market intelligence to improve our servicingBusiness Contribution: Tracking price-offering in trade &institutional segment Action Plan for Key Accounts: Brand & Value Proposition, ProductServicing & Communication Plans Price benchmarking for trade varieties as per annual budget plans Improve customer satisfaction through implementation of structured trade &institutional marketing programSkillsRequirementsOther priorities: Implementation of Product Development and Marketing inputs for development of Overall KPPLBusiness Plan

Keyskills :
salesbusiness developmentvendor management

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