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Brand Manager

6.00 to 12.00 Years   Chennai   26 Jan, 2023
HCL Group
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Shiv Nadar University - Chennai (https://www.snuchennai.edu.in/ ) Based in a sprawling campus shared with SSN Institutions, Shiv Nadar University, Chennai is committed to academic excellence. Thanks to its close links to HCL, a US$10 Billion global enterprise, the University has a keen understanding of the evolving academic and professional requirements in India and abroad. Each program is designed to help talented students become successful, job-ready professionals or world-class academics. The University promotes a culture of academic rigor, supported by ample resources, including one of the best-equipped libraries in Southern India, and extensive, world-class research facilities. The University strongly believes that its role is not limited to disseminating knowledge but to act as a catalyst for research, discovery and creation of new forms of expression and aims to become a world-class centre for research. Driven by a belief in the need for all-round development, students are provided ample sports facilities and rich campus life. Key Responsibility Areas: - Design and execute brand marketing and admissions marketing campaigns for Shiv Nadar University Chennai - Build and amplify SNU Chennais digital media presence- Develop and execute web, search, mobile, social media, SEO/SEM, display advertising, e-newsletter and emerging media campaigns to drive admissions and build the brand - Leverage digital media to drive admissions numbers and work closely with the outreach team to achieve the same - Work closely with PR team to amplify the internal activities as well as key media stories about SNU - Manage key Shiv Nadar University brand assets to drive brand awareness and admissions - Develop and disseminate collaterals such as videos, brochures, newsletters, eDMs, etc. - Plan and execute outreach programs to directly connect with students, counselors, principals, schools, etc. to drive admissions for Shiv Nadar University Chennai - Work with the University leadership to drive marketing effectiveness Required Qualifications and Experience: - Graduate/Post-graduate from a premier institution with demonstrated interest and experience in marketing/branding activities - 8-12 years of experience in marketing and branding roles (agency or corporate) including design and execution of activities across channels (electronic, print, digital, etc.) - Experience in digital marketing, ATL, BTL, events marketing and sound knowledge of marketing analytics - Past experience of working in a high growth university/higher education set-up will be an advantage - Experience of driving admissions outreach for higher education will be an advantage - Demonstrated ability in problem-solving, strategic thinking, multi-tasking and project execution skills- Excellent written and verbal communication skills,

Keyskills :
marketingadvertisingbrand managementsalesatladobe creative suitesocial mediadigital mediabrand marketingproblem solvingbrand awarenesshigher educationdigital marketing

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