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BRAND MANAGER - MEDIA

0.00 to 14.00 Years   Chennai   03 Mar, 2022
Asian Paints Limited
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryPaint
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    BRAND MANAGER - MEDIA BRA-Asi-HEA-2022-03-02-1957Posted on 01-Mar-22BRAND MANAGER - MEDIA, Asian Paints Limited (APL), 1Company Asian Paints Limited (APL) Vertical Sales & Marketing (SNMG) Job Description Role Identifier Job Title Media Manager Department Marketing Reporting to Group Brand Manager- Media Grade M6 Jobs Reporting Into - Location/Unit Head Office - Vakola Role Description Job Purpose Responsible for interacting with internal and external resources; leading, managing and tracking media planning and buying and digital marketing strategy and budgets. Recommend and supervise all digital initiatives in terms of content and media, align internally, launch and manage the brands engagement through community. Primary Responsibilities Business Responsibility Areas Key Performance Indicators Handle 100+ brand initiatives in a year across geographies of India Manage offline (TV, Print, Radio, OOH, Consumer activations) and online media (digital)for all AP brands Identifying new media vehicles through the year to break the media clutter and create relevance and top of mind recall for brands Strategizing and executing brand specific content integration and marketing on both offline and online media Train and educate the brand managers with media terminology and digital media basics Media research and cross media study with actionable insights Manage the media agency and all internal and external stakeholders Manage RFP s, contracts, reports, data analysis with all external stakeholders/agencies Implement best practices, new strategies, innovative features on an ongoing basis on traditional and digital Understand and educate the marketing team on the media basics Using PR effectively across campaigns Breakthrough innovative ideas for launches and promotion. Achieving the growth in mediaspace with SOV lead and CPRP controls Drive innovations for various brands and AP corporate YoY increases in measures of audience reach and brand engagement across web, social and mobile channels Enhance processes, implement best and innovative practices Quality data analysis to identify insights and trends in order to take business decisions Scope of Work a) Financial Scope (Range of financial spend): 300+ crores b) People Management Scope (Range of no. of Direct/ Indirect Reports): Will be working in a team alongside 2 other Brand manager corporate and digital c) Geography Coverage (Country-wide/ State-wide / Area-wide) HO d) Corporate Coverage (Company-wide / Business Unit or Function-wide / Sub-function-wide / Other): Company Wide Key Interactions Internal Various Brand teams, IT, Digital Consumer Experience teams within Marketing External With media agency, digital agencies, creative agency Role Requirements / Specifications QualificationsEssential MBA At least 5 years of experience in digital marketing Should be a go-getter who demonstrates an ability to take a concept and implement it to create a desired impact. Ability to think on feet and implement even faster are key requirements Previous Experience 3-7 years of experience in Media agency Leadership CompetenciesAudacious, Scientific riguor, ability to work in cross-functional set up, creative zealMinimum Education MBA Experience 10.00 to 14.00 years,

Keyskills :
marketingadvertisingbrand managementsalesatlonline mediadata analysisdigital mediamedia planningmedia researchdigital marketingpeople managementmarketing strategy

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