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Brand Marketing & Lead generation Specialist

1.00 to 10.00 Years   Chennai   09 Sep, 2026
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryOthers
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    Job descriptionRole Purpose Own and drive brand strategy, marketing communication and integrated campaign execution in close collaboration with leadership and management. The role is responsible for owning brand positioning, creative direction and marketing execution across all internal touchpoints and external clients, leveraging modern tools, including AI-assisted workflows to accelerate ideation and execution. Key Responsibilities Brand Strategy & Positioning Develop and recommend brand positioning, messaging frameworks, and value propositions for Ninja Media and client brands Define campaign narratives, pitch storytelling and go-to-market communication Ensure brand consistency across decks, creatives, articles, scripts and proposals Creative & Content Direction Lead the conceptualization and structuring of: Creatives (design directions, visual themes, layouts) Pitch decks, case studies, presentations Articles, brand stories, campaign conceptsCollaborate with design and content teams to translate ideas into high-quality outputs Present creative recommendations and marketing directions to management for feedback and final approval AI-Assisted Creative & Ideation (Added Advantage) Use AI tools to support: Early-stage ideation and concept development Moodboarding, references, and creative exploration Faster structuring of content, narratives, and campaign ideas Work alongside design teams to convert AI-assisted concepts into refined, final creatives Hands-on AI usage is an added advantage, not a mandatory requirement. Integrated Marketing & Campaign Planning Plan and oversee integrated campaigns across ATL / BTL / OOH / Digital / On-ground formats Translate business objectives into structured marketing plans and execution roadmaps Stakeholder & Internal Collaboration Partner with sales, business development, and leadership teams to strengthen pitch effectiveness Coordinate with agencies, production partners, and media teams Maintain brand governance and creative quality across all outputs Ideal Profile 47 years in Brand Marketing / Integrated Marketing / Creative Strategy Strong storytelling, creative judgment and campaign planning skills Comfortable collaborating with management and incorporating feedback Experience working with designers, writers and cross-functional teams Exposure to AI-assisted creative or marketing workflows is a plus KPI & Success Indicators Quality and clarity of brand communication Alignment of creative outputs with management vision Campaign execution efficiency and consistency Improvement in pitch quality and client confidence Interested Candidates can contact the HR Team on . .

Keyskills :
Brand StrategyMarketing CommunicationCreative DirectionIntegrated MarketingCampaign PlanningIntegrated Campaign ExecutionContent DirectionAIAssisted Creative IdeationStakeholder Collaboration

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