Content Writer

Job Description

PFB the key points for the content writer profile. The designation would be Assistant Manager - Communications and focus area is content writing.

• 7 - 9 years of experience
• Candidate should have excellent speaking and writing skills (communication skills)
• Candidates should share their writing samples (at least 4) prior to the telephonic interview
• Tele Con will be scheduled based on the writing samples of the candidates
• Experience from a publication of repute and or a AD agency (copywriter) is preferred

Job TitleAssistant Manager - CommunicationsLocationChennai, Tamil NaduReporting toDirector Communications and Student LifeJob ResponsibilitiesAs a writer, the content should be: 1. 100% original and free from plagiarism, 2. Free from all sorts of spelling and grammatical errors, 3. Cohesive, accurate and precise, 4. Well-structured, easy to read and attention-grasping, 5. Well-researched, highly informative and interesting to read, 6. Free-flowing, with keywords written in a natural manner.Executive writerAssist with researching and crafting communications, including correspondence, formal speeches, reports, presentations, and collateral materials primarily for the Chancellor, Vice Chancellor and other senior university officials as directed.Work closely with the Directors office to ensure mutual alignment with institutional messages, themes, and prioritiesContent Creation and ReportingResponsible for producing creative, story-driven content for distribution across multiple print and digital channels that aligns with brand strategy and enhances the Universitys reputationProduce, edit and proofread content that follows university brand guidelines, university editorial style and Associated Press (AP) style.Communicate value propositions and drive awareness, engagement and action across internal- and external-facing communications.Flexibility to produce a variety of content, including advertising, news articles, short and long feature content, web content and more.Reports on campus activities and news for web content, including eventsCreate and refresh content for channels, including website, email, brochures, postcards, posters, magazines, videos, advertisements, digital signage, etc.Using and maintaining the correct tone of voice consistent with the brand guidelinesHave an in-depth understanding of the target audienceContent Marketing OperationsWorking across departments at the university to write and edit creative materials for promotions and direct marketingCollaborate on marketing objectives that help accomplish Universitys strategic plan.Collaborate with designers, PR and other professionals on large- and small-scale marketing projects (e.g. email campaigns, landing pages, social media projects, print ads, brochures, prospectus etc.)Conduct article interviews via phone, email, video and in person.Establish relationships across campus; follow marketing processes.Editorial Review and Design Serves as editor on materials produced for Sai UniversityPitch creative stories and campaign concepts during editorial meetings.Works closely with the design team on visual assets to ensure brand consistency.Serve as a quality assurance writing and fact-checking technician.Preferred QualificationsBachelors degree in communications, marketing, journalism, public relations, English or a related field or Any Postgraduate degree or equivalent7 9 years of related experience in strategic communications, , issues management and media relations in a complex organization or an equivalent combination of education, training and experience.Proven experience as a content writer in outreach/marketing/advertising/journalism or a related fieldExperience collaborating with other creative professionals, such as photographers, videographers, and marketing and social media specialists.Possession of creative flair, versatility, conceptual ability and originalityShould ideally have experience of working with a design partner on visualizing concepts and then penning them down based on the briefA story-driven and seasoned content strategist with strong content development and content marketing skills.A strong understanding of content marketing across all digital channels with a strong understanding of brand and visual communication.Deep experience in creating and managing written and visual content aligned with how end users want to receive it.Knowledge of online content strategy and creationExcellent writing, editing and proofreading skillsStrong research skills, creativity, collaborative spiritAbility to interact, communicate and present ideasExcellent time-management and organizational skillsExperience with SEO friendly copy is an added advantageExperience in a fast-paced corporate environment, agency experience a plus.

Keyskills :
content writingcontent writereditor