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Job Location | Chennai |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | IT - Software |
Functional Area | Marketing / CommunicationSales / BD |
EmploymentType | Full-time |
Facilitate and lead corporate messaging process. Own and manage our brand experience, visual identity, web site, trademark filings, etc. Manage the creation and publishing of marketing assets and analyses asset usage and effectiveness. This includes, but is not limited to, press releases, customer testimonials, blog posts, online feature stories, speaking abstracts, award entries and other press materials. Manage the corporate website, make sure the content is up-to-date and that the appropriate SEO is in place for maximized visibility. Drive and coordinate all PR and analyst relations. Develop compelling thought leadership platforms and stories. Create, pitch to and place a wide range of media outlets including business, trade, industry and technology. Manage and execute on product launch deliverables, working with internal members on product positioning, collateral development and other activities to ensure support of successful product launches. Develop and execute a social media strategy as an integrated component of our broader thought leadership, awareness and demand generation strategies. Define and execute corporate tradeshow and event programs. Manage the agencies (B2B Marketing, design and PR firms). Skill Set Requirement Strong written, verbal, analytical and interpersonal skills. Ability to speak in front of groups. Works extremely as member of a team, excel also as a individual contributor. Smart, creative, results driven, passionate and direct. Should possess high integrity and confident. Strong work ethic and ability to excel under extreme deadline pressures. Open, direct and respectful communication is a must.,
Keyskills :
brand trade generation marketing productpositioning b2b productlaunch demandgeneration b2bmarketing trategies