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| Job Location | Chennai |
| Education | Not Mentioned |
| Salary | Rs 5 - 8 Lakh/Yr |
| Industry | IT - Software |
| Functional Area | Internet MarketingMarketing / Communication |
| EmploymentType | Full-time |
Job Responsibilities:Plan and execute a clearly defined, comprehensive digital marketing strategyPlan and execute all campaigns and spends across all digital channels including Facebook, Google search and display, Instagram, email, etc.Brainstorm and build additional digital marketing channels including push marketing, affiliate marketing, etc.Use analytical tools to monitor key performance metrics like CPC, CPA, CAC, conversion rates daily and optimize accordinglyPresent and analyze campaign performances, improvement opportunities and growth strategiesEvaluate emerging technologies and offering thought leadershipThe role reports into the Co- FounderThe track, report and analyze website analytics and SEO performance.Track Manager Google Adwords, Facebook, Youtube Words.Optimize copy and landing pages for search engine marketing.Perform ongoing keyword discovery, expansion, and optimization.Research and implement search engine optimization recommendations.Research and analyze competitor advertising links.Develop and implement link building strategy.Work with the development team to ensure SEO best practices are properly implemented on newly developed code.Work with editorial and marketing teams to drive SEO in content creation and content programming.Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.SkillsExperience with Google Adwords and Facebook services, youtube, Linkedin including Analytics and Webmaster Tools.A functional understanding of HTML and CSS.
Keyskills :
advertisingmarketingcaccpcseoigitalmarketingsearchenginelandingpagesdigitalchannelscontentcreationcpasearchengineoptimizationgoogleanalyticsperformancemetricsgoogleadwordsgooglesearchlinkbuildingemergingtechnologiesaffiliatemarketingopt