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Email Campaign with Marketo & Eloqua for Top IT Companies

Fresher   Chennai   23 Sep, 2025
WHITE HORSE MANPOWER CONSULTANCY (P) LTD
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT Services & Consulting
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Email CampaignKey responsibilities:
    • Building email campaigns, database selection, and quality assurance of all outbound campaigns.
    • Email campaign set-up, scheduling, testing, and deployment of one-time, recurring, triggered and
    • dynamic content-driven campaigns.
    • Develop and manage personalization strategy for campaigns improve response rates
    • Recommends email marketing best practices.
    • Track and analyze the email marketing campaigns for key metrics also owns business metrics (lead
    • generation, account nurturing).
    • Ensure effective internal and external governance structure. Lead the business reviews with senior
    • leadership and clients.
    • Process management and process documentation.
    • Build an effective training structure in the team. Do a periodic training need analysis check of the team
    • and ensure required knowledge is impacted.
    • Stakeholder management, often across multiple geographies. Prompt and proactive communication with
    • the stakeholders via email/phone/IM on the projects
    • People management, lead the team of 20, develop goals for the team and do career pathing.
    • Reviews the staffing plan and work allocation plan in order to achieve production requirement
    • Reviews the service quality plan including the quality control, assurance and improvement in order to
    • create a comprehensive quality program for the specific process(es).
    Experience/Qualifications/Personal qualities:
    • Minimum 5-6 years in email marketing, preferably in B2B Services Industry with Global exposure
    • Hands on experience in activation and nurturing programs, managing large databases, profiling and
    • segmentation
    • Knowledge of CDO setup and Program Builder
    • Should have prior experience on creating Advanced Campaigns; A/B Testing, designing multi-channel &&
    • Cross-channel campaigns and event triggered recurring campaigns.
    • Strong analytical and quantitative skill. Expert in using SQL/Excel to manipulate data and perform high
    • level or granular analysis
    • Hands-on experience with platforms like Eloqua, Marketo, etc (Preferably Eloqua)
    • Fair understanding of HTML, CSS, JavaScript/Jquery
    • Track and analyze the email marketing campaigns for key metrics also owns business metrics (lead
    • generation, account nurturing)
    • Use statistical analysis, past campaign behavioral response to create email campaigns, optimize lists,
    • segmentation and ongoing improvement in effectiveness of campaigns
    • Manage the technology to scale email marketing programs and improve effectiveness.
    • Fast learner, high attention for detail
    • Professional experience in a corporate environment
    • Bachelors Degree
    • Experience in managing a team and client relation
    To Apply:Please Walk-in Directly (Monday to Saturday, 9 AM to 6 PM).Free Job Placement Assistance.White Horse ManpowerGet placed in Fortune 500 companies.Address:#12, Office 156, 3rd Floor, Jumma Masjid Golden Complex,Jumma Masjid Road, Bangalore 560051.Contact Numbers:hidden_mobile/hidden_mobile.

Keyskills :
eloquaemail marketingcampaign managementb2b marketingmarketotriggered campaignsemail testingcampaign personalizationdynamic content

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