Experience Specialist II

Job Description

What you ll be doing.This position requires a background in understanding and measuring Home Internet customer journeys, specifically knowledge of digital measurement and reporting practices across web, app and other digital properties & touchpoints for Fios, 5G Home, LTE Home & other emerging broadband solutions You will work closely with the digital marketing & experience stakeholders across multiple domains (Demand, Acquisition & Sales) to build insightful and actionable analytical solutions around our Digital commerce and journey experiences.You are a strong collaborator who can effectively own and prioritize multiple work streams as well as adapt during sometimes pressured situations. You display initiative and resourcefulness in achieving goals, but are also comfortable brainstorming and sharing ideas in a team environment. You will have excellent communication skills with the ability to speak effectively to both internal and external stakeholders. You are able to partner across multiple business and technology teams. You should have strong e-commerce experience in quantitative customer journey/funnel analysis/root cause analytics with attention to detail, adaptability to change, and tight deadlines, and is focused on quality. Ability to mine, extract, transform, load large data sets and create concise readouts, visualizations and analysis based on the actionable insights found in the data.

• Provide reporting, analysis, presentation visualization and results-based insights for Verizon s Home internet, which are a central component of Verizon s digital growth strategy.
• Contribute to complex predictive modeling and forecasting to provide guidance to key leadership and make informed business decisions, monitor results of strategies, and recommend alternative courses of action, where appropriate.
• Data mine, build and develop complex queries from various source systems, manage databases and perform analytics to support and propose direction on strategic business initiatives for Mobile App.
• Consistently evaluate processes and maintain existing automation. As well as develop new automation for additional processes.
• Work closely with the Enterprise Data Warehouse team to maintain our processes and work on improving query efficiencies.
• Contribute to requirement sessions with key stakeholders; Define metrics and business KPI; Identify target audience and level of aggregation & detail needed in the executive reporting; Create wireframes and mockup of reporting.
• Define, validate, and test tags needed for data capture and reporting. Work with IT on automation (tagging) and coming up with new and better ways to capture data. Work with vendors (e.g, Adobe) on data gaps, understanding how things are implemented and tie any gaps to business needs or translate any complex data logic for business definitions to enhance reporting.
• Lead Storeid, CMP, Agency code & TFN management creation and manage resulting inventory.
• Analyze behavioral site, mdot & app data to provide actionable insights back to the business
• Align Digital App metrics and methodology across lines of business within Verizon s Consumer Group.
• Lead analytical requirements discussions to ensure data availability to measure project success.
• Visualize data through several Business Intelligence tools, including Adobe Analytics, Tableau, and ThoughtSpot.
• Document all validated standards and processes to ensure accuracy across the enterprise.
• Collaborate in cross-functional teams to source new data, develop schema requirements, and maintain metadata.

What we re looking for.You ll need to have:

• Bachelor s degree or four or more years of work experience.
• Four or more years of relevant work experience, preferably with mobile app data analytics.
• Four or more years in Adobe Analytics
• Knowledge of reporting and dashboarding technologies, such as Adobe Analytics, Tableau, and ThoughtSpot. And knowledge of data warehousing, SQL (preferably Teradata), EDW, Hadoop (Hive, Impala), Excel, PowerPoint, data visualization, Business Intelligence tools, and performing competitive analysis.Strong presentation development & visualization skills

Even better if you have:

• Four or more years working in the digital space with knowledge of website and mobile customer journeys.
• Strong presentation development & visualization skills
• Hadoop, EDW, Teradata Experience.
• Experience with Adobe Experience Platform, Target, Audience Manager, thoughtspot and/or Campaign.
• Experience building events, reports, dashboards.
• Ability to take complex requirements and turn them into simpler solutions.
• Strong project management skills.
• Capability to be comfortable around data and with problem-solving.
• Ability to interweave business acumen with data analytics.

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Keyskills :
source system analysisbusiness intelligence toolsstrategic business initiativesmusic makingadobe analyticstarget audiencebusiness acumen