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Job Location | Chennai |
Education | Not Mentioned |
Salary | Rs 2.0 - 12 Lakh/Yr |
Industry | FMCG / F&B |
Functional Area | Liasion,Content Development |
EmploymentType | Full-time |
Description : - Lead the development and execution of the Market Business Plan based on analysis of market intelligence covering the entire value chain in the assigned category. Responsible for delivering on category volume, value and profitability objectives. - Define future intelligence requirements for market and liaise with cluster business intelligence to support research projects as needed. - Develop & Execute marketing inputs as part of customer business plans - Identify customer needs and support the sales organization in development of a business plan with key customers in alignment with Market and Cluster Growth Initiatives - Deliver marketing services for key customers drawing materials and methodologies from cluster/global organisation. Drive sharing of global trends and value adding innovations with key customers. - Identify new product requirements based on value chain needs in key categories. This involves capturing relevant customer and market feedback and championing these requirements with the Cluster/Central Product organisation - New Product development and Innovation roadmap for both existing as well as new categories - Manage Promotional Investments - Align and execute the agreed promotional investments with category plans, account plans and/or environmental initiatives.Perceptive Analytics Pvt. Ltd
Keyskills :
materialsmarket intelligencesalesnew product developmentdrawingproduct requirementsproduct developmentbusiness intelligencealignmentclusteroil paintingasmschemegrowth initiativesresearchbusinessresearch projectsanalysisreportingmarketin