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Head - Digital Operations

5.00 to 10.00 Years   Chennai   22 Nov, 2023
KUMUDAM PUBLICATIONS P LTD
Job LocationChennai
EducationNot Mentioned
SalaryRs 9 - 16 Lakh/Yr
IndustryMedia / Dotcom / Entertainment
Functional AreaProgramming / SchedulingOthers
EmploymentTypeFull-time

Job Description

    1. Develop and execute companys digital strategy aligned with its overall goals and objectives.
    2. Implement strategies to increase audience reach and engagement across digital channels including social media campaigns, content marketing, email marketing, SEO and advertising.
    3. Oversee the digital content production, ensuring high-quality, engaging, and optimized content across various digital platforms.
    4. Manage website and mobile app, ensuring they are user-friendly, responsive, and optimized for search engines. Monitor website and app performance, analyze user data, and implement improvements based on user behavior and feedback.
    5. Develop and implement strategies to monetize digital assets, such as digital subscriptions, e-books, and online advertising. Collaborate with sales and marketing teams to drive revenue growth through digital channels.
    6. Utilize data analytics tools to track and measure key performance indicators (KPIs) for digital initiatives. Use insights to refine strategies and improve audience targeting.
    7. Identify and establish partnerships with relevant digital platforms, influencers, and content creators to expand the digital reach and enhance brand visibility. Collaborate with external agencies or vendors, when necessary, for specialized digital services.
    8. Manage a team of digital professionals, including digital marketers, content creators, web developers, and analysts.

Keyskills :
audience developmentdigital mediateam managementcontent managementdigital strategy

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