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Influencer Activity Planner

Fresher   Chennai   15 Dec, 2025
Stanco Solutions Pvt Ltd
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryFMCG / F&B
Functional AreaMarketing / CommunicationMedia Planning / Buying
EmploymentTypeFull-time

Job Description

    Position Title: Influencer Activity PlannerDepartment: Digital Marketing / Influencer MarketingReports To: Influencer Marketing LeadRole SummaryThe Influencer Activity Planner is responsible for identifying, shortlisting, and planninginfluencer collaborations based on brand strategy. This role ensures the right influencers areselected for campaigns, balancing audience relevance, engagement, and cost efficiency.Key ResponsibilitiesCampaign Planning
    • Translate brand briefs into influencer activity plans.
    • Identify suitable influencers across categories (nano, micro, macro, celebrity) using
    • Qoruz or other platforms.
    • Align influencer mix with campaign objectives (awareness, engagement,
    • conversions).
    • Forecast impressions, reach, engagement, and cost per campaign.
    Influencer Sourcing & Selection
    • Maintain and update influencer database with followers, engagement rate, views, past
    • collaborations, and pricing.
    • Prepare shortlists for approval from strategy lead and brand team.
    • Benchmark influencer costs using external references for negotiation support.
    • Coordination
    • Liaise with agencies and influencers to gather proposals.
    • Ensure selected influencers match campaign strategy and target audience.
    • Share influencer plans internally for approval before execution.
    Reporting & Tracking
    • Track selected influencer deliverables vs. campaign plans.
    • Provide inputs for post-campaign evaluation and learning. Support in cost efficiency reporting (CPM, CPRP, ROI).
    Qualifications & Skills
    • Graduate/Postgraduate in Marketing, Communication, or related fields.
    • 13 years experience in influencer marketing, media planning, or digital campaigns.
    • Familiarity with influencer platforms (Qoruz, Viral Pitch, Winkl, etc.).
    • Strong data analysis and Excel/Sheets skills.
    • Excellent communication and coordination skills.
    Competencies
    • Detail-oriented with strong planning ability.
    • Analytical thinking for influencer selection and ROI measurement.
    • Collaborative approach with brand teams, agencies, and influencers.
    • Negotiation mindset to support cost optimization.
    Interested candidate please do share your resume to (hidden_email)

Keyskills :
media planninginfluencer marketing

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