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| Job Location | Chennai |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | IT - Software |
| Functional Area | Marketing / Communication |
| EmploymentType | Full-time |
Marketing Automation Specialist Specific Responsibilities:Day-to-day management of Pardot including: automations, , prospects, reporting, integrations (and connectors), users, engagement, inbound/outbound notifications, monitoring, day-to-day functions and upkeep of platform components Execute email marketing campaigns, analytics/performance tracking, A/B testing, automation rules, list segmentation and management Work with Web team to develop new Pardot Form templates and implement Pardot Forms and Pardot Form handlers as necessary Build reports and dashboards to provide visibility into marketing campaign/asset/email results and measure effectiveness Collaborate with internal stakeholders for effective planning and campaign execution Consistently monitor and maintain data quality in Pardot and in Excel lead lists Evaluate new technologies and add-on applications to improve Pardot performance Maintain best practices for Marketing Automation Platforms, including naming conventions, list management, lead flow, completion actions, owners, etc. Create standardized templates and other assets for ease of campaign management Ability to train users, assist in creating and documenting training materials Ensure we are adhering to CAN-SPAN, GDPR, and other regulatory requirements Qualifications:4-6 years of related work experienceBachelors degree preferred Proven expertise to manage and handle marketing automation tools (Pardot, Eloqua and Marketo) Must have experience gathering requirements and formulating campaign plan Excellent communication skills, both written and verbal Strong project management skills Basic Coding (HTML, CSS, email HTML) Good to have Takes initiative to meet challenges with innovative solutions. Has the flexibility to adapt to challenging and changing situations ,
Keyskills :
automationqualityoperationsanalyticscommunicationhtmlmarketingtoolsrogramsdatadripskillsofficecampaigns