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| Job Location | Chennai |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Recruitment Services |
| Functional Area | General / Other Software |
| EmploymentType | Full-time |
Basic Requirement:Responsible for planning, budgeting and managing end to end marketing activities, BTL activations, marketing alliances, measurement and metrics to improve walk- ins, brand awareness, walk- ins and conversion at stores.Brand - Ensuring a strong brand positioning and recall, and driving visibility and footfalls to each store, while delivering on the brand messaging of quality, reliability and generics at lower price Annual marketing activity plan and budget, linked to overall business plan, with strong ROI focus Store Branding - Constantly updating and managing in- store and ambience branding to meet communication objectives and drive footfalls and conversions. Improving the visual standards of the store, as per the brand guidelines of the company Customer Journey - Clearly understand of the consumer journey purchase pattern and any other key insights and habits and document the insights in defined format along with the data team Campaigns - Running local level campaigns to drive store or regional level targets New channels - Recommending sources for the growth of retail channels. Building advertising and promotional activities. Designing and producing creatives and circulars. Measurement - Developing the market plan and performing market research, such as focus groups, customer feedback, competition benchmarking Loyalty program - Increasing market share through customer loyalty programs. Working to deliver the highest possible incremental return of sales and profits from marketing spend Desired Skills and Expertise: 3- 6 years hands on experience in managing end to end marketing, activations for a brand Managed a team of vendors, executives, designers, agencies and media folks on ground Ability to identify new channels, partnerships, alliances through networking and influencers Proven ability to excel in a fast- paced, quickly changing environment enthusiastic about working in a dynamic entrepreneurial set up and manage multiple projects simultaneously Qualifications : MBA from premier institute.Experience : 3- 6 years of experience in managing brand, marketing and BTL activations preferably in retail industry.Skills : People Management, Extensive knowledge of Business, Marketing and Brand concepts, On ground exposure in managing activities, Planning and measurement tools, Procedures, control and systems Keywords: Btl Marketing Brand Activation
Keyskills :
peoplemanagement productdifferentiation measurementtools branding visualstandards marketshare sales marketing brandawareness btlactivations brandactivation multipleprojectssimultaneously marketresearch businessdevelopment customerloyalty mu