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Marketing Partner

5.00 to 7.00 Years   Chennai   17 Aug, 2021
Hoffmann-La
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedical / Healthcare
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

State Accountabilities

  • Co-create portfolio strategy, plans and objectives leveraging outside in perspective along with the state team and oversee its implementation
  • Build strong relationships with the identified key stakeholders from Key Doctors, Accounts or Government stakeholders to build Roche equity and gain customer insights
  • Ensure implementation of the marketing campaigns for all Roche brands within the state
  • Build the integrated state annual plan along with the cluster head, medical, access and commercial squad and ensure implementation
  • Identify hurdles for the state and co create local solutions for the same
  • Promotes cross-functional communication and tactical planning to maximise patient and revenue impact
  • Ensure compliance of the state team with Roche and Local guidelines for all Roche Initiatives
  • Develop Patient Persona based solutions.
  • Customized solutions for Top TAE
  • Conduct sprints for solutions for TAEs
  • Liaison with Global & regional team for brand related campaigns, cross Pollination of best Practices.
  • Share insights from cluster specific data on patients, diseases, patient journey etc and design solutions to increase patient impact
  • Design of awareness campaigns & calculate ROIs
  • Support customization of pricing and PAP solutions
Pan Affiliate Accountabilities
  • Build an annual brand plan for the assigned brands and train the cluster marketing teams on the same
  • Connect with the global teams to help develop brand solutions
  • Contribute to global projects
  • Chapter Lead Responsibilities
  • Capability Building
Eligibility Criteria (Qualification and Experience)
  • Educational Qualification - Must Meet: MBA in Marketing (full time preferred)
  • Educational Qualification - Optional: Healthcare/Pharma marketing
  • Overall Work Experience: 5 years in brand management/ marketing role
*Open to relocationRelevant Work Exp:
  • Portfolio management experience (Preferred)
  • Understanding of the Oncology Market
Technical Skills:
  • Communication and interpersonal skills
  • Good know how of productivity tools
  • Insighting and problem solving
  • Strong knowledge of marketing fundamentals
  • Strong track record of marketing execution
,

Keyskills :
planningtactical planningbrandmarketing campaignspapsprintspersonaportfoliocampaignsclusterstrategyoncologyaccessmanagementmarketingglobal teamsdesigncrossfunctional communicationmedical

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