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Senior Analyst TAG Management

3.00 to 6.00 Years   Chennai   17 Sep, 2019
IBM India Pvt Limited
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaStatistics / Analytics
EmploymentTypeFull-time

Job Description

As a Strategy Consultant at IBM, you will help reinvent businesses and industries by developing and utilizing specialized knowledge of industry-specific and cross-industry competitive strategies. Youll manage complex components of an engagement, working closely with clients and their customers to understand their pain points. Your strategic recommendations will drive change in a digitally-enabled era and give you the opportunity to collaborate with highly talented IBMers. Are you ready Your Role and Responsibilities As a Senior Analyst, you are responsible to analyze business needs and translate them to technical specification document and maintain information flow in the team If you thrive in a dynamic, collaborative workplace, IBM provides an environment where you will be challenged and inspired every single day. And if you relish the freedom to bring creative, thoughtful solutions to the table, theres no limit to what you can accomplish here.

  • Assisting the Analytics Development Manager with managing and implementing technical solutions on websites and mobile applications
  • Managing analytics tagging, developing tagging guides, custom code needed to support tags, ETL processes and QA testing
  • Monitoring analytics tag deployments within the Tag Management System (TMS)
  • Creating solutions for analytics implementation on new frameworks or architecture
  • Serving as a technical contact and internal SME for Adobe Analytics tagging implementation requests
  • Ensuring data capture is consistent and accurate
  • Involved in Testing, validating and solving tagging and tracking issues as they occur, and also communicating status or next steps until resolution with all relevant partners
  • Take ownership of the existing tag management process as well as contribute to continuous improvement
  • Identifying and documenting standard methodologies to be followed in the tag management process
  • Creating and maintaining technical tagging documentation
  • Managing administration, tag governance and compliance of standard methodology guidelines for platform integrations and consistent data flow
Required Professional and Technical Expertise
  • 3-6 years of development experience in tag management tools such as Adobe DTM or Google Tag Management
  • Familiarity with Google Analytics or Adobe Analytics implementation and with a tag management solution.
  • Demonstrable ability to review existing tagging and implement new tags based on requirements
  • Expertise in understanding of client-side analytics tracking method, which is front-end collection and governance and how that data is then used downstream to influence strategy and decision-making
  • Savvy with respect to technical concepts and workflows that underpin digital analytics, such as debugging tools (i.e. HTTPWatch, Fiddler, Ghostery, Google Tag Assistant, Charles or Firebug), first- vs third-party cookies and data encryption
Preferred Professional and Technical Expertise
  • Knowledge of in-app tracking tools such as Appsflyer and tag and cookie governance using Observepoint
  • Working knowledge of jQuery and CSS
  • Exposure to engagements focused on Data and Advanced Business Analytics
  • You love collaborative environments that use agile methodologies to encourage creative design thinking and find innovative ways to develop with cutting edge technologies
  • Ambitious individual who can work under their own direction towards agreed targets/goals and with creative approach to work
  • Intuitive individual with an ability to manage change and proven time management
  • Proven interpersonal skills while contributing to team effort by accomplishing related results as needed
  • Up-to-date technical knowledge by attending educational workshops, reviewing publications
,

Keyskills :
customerrelations accounts research frontend dataflow qatesting drivechange adobeanalytics timemanagement designthinking creativedesign audiomastering googleanalytics ep ting inf mationflow

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