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Job Location | Chennai |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Animation |
Functional Area | Sales / BD |
EmploymentType | Full-time |
Job Role:
The Sr. Product Marketing Manager ensures that the right customers are getting the right message, through the right channels and represents the customers voice in product strategy discussions and decisions.
We are looking for a strategic and creative marketer to join Hippo Video as a Sr. Product Marketing Manager. As a Sr. PMM on the team, youll play a critical role in driving product and marketing strategies to help the team accomplish their goals.
The ideal candidate will have a solid understanding of product strategy, building brand awareness, growth marketing, and have a track record of strong cross-functional coordination. They should also possess exceptional analytical and communication skills.
Responsibilities:
Identify target customers, their needs, and how products will meet those needs; be a conduit for the voice of the customer to the product team and company.
Partner with Product Management to develop product strategies and roadmaps
Develop marketing strategies to accelerate growth of our video products among target audiences.
Lead go-to-market strategies, including key messaging development and tactical channel plans, ensuring that all customer-facing teams are on-message and maximizing each channel.
Sr. PMM will have to create high value content like product decks, brochures, case studies articulation Hippo Video s vision and value proposition.
Review competitive offerings and drive ongoing differentiation.
Offer creative problem solving and analytical reasoning.
Work closely with Product Marketing leadership to support cross-functional initiatives.
Qualifications:
BA, Btech, BE, MBA degree or equivalent graduation degree.
10 years professional experience
7+ years working in product marketing, growth or lifecycle marketing, or similar go-to-market experience in SaaS companies.
Keyskills :
marketingsalesbusiness developmentstrategypricingvoice of the customeradobe creative suitecreative problem solvingcross functional coordinationcase studiesproblem solvingbrand awarenessproduct strategyproduct marketingcreative marketerprodu