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Sr Manager.CNP Portfolio and Channel Com

3.00 to 4.00 Years   Chennai   17 Feb, 2020
HDFC Bank Ltd
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaOperations Management / Process Analysis
EmploymentTypeFull-time

Job Description

  • CNP Portfolio Management Track, analyze and report the movement of online spends of the credit card portfolio Reporting of KPIs of spends and spends per customer Drive program for increasing customer wallet share across categories like telecom, insurance, travel and other relevant MCC Increase customers transaction count on online category MOM.
  • Strategies and develop programs which increase CNP wallet share on HDFC Bank credit cards.
  • Highly analytical and understands the data and draws learning from data for running campaigns Measure and establish tracking mechanism with different business to drive overall objective and drive program spends through different channels of communication.
  • Agile, comfortable in trying different approaches to solve to customer.
  • Understand and map customer behavior for the changing trends in the payments landscape.
  • CLM Online Spends Managing a customer lifecycle w.
  • r.
  • t.
  • online spends Penetration: Enhancing the customers MCC width Elasticity: Enhancing the customers online spends Acquisition: Activating customers on online payment modes Retention: Address the set of customers with drop in online spends Loyalty: Ensuring the stickiness of customer with the bank Owner of Customer Communication Communication of portfolio activities to customers through bank channels Tracking of communication through MIS, measuring the effectiveness of channels Activation of new channels .
  • New Ideas Initiative Identify pain points in online portfolio management and propose solutions Identify white spaces and propose measures to fill the voids New avenues of driving online spends for customers and increase share of spends through CNP spends.
  • Stakeholder Management Liaise with BIU and CIU units to ensure timely delivery of data requirements Reduce the TAT in terms of parking the data requirements and receiving the data.
,

Keyskills :
online paymentportfolio management stakeholder managementcustomer communication misagile

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