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Trade/Customer Marketing Manager - Consumer Durable Industry

4.00 to 7.00 Years   Chennai   31 Jul, 2023
PAN India Recruiters
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Trade / Customer Marketing Manager - Consumer Durable Industry1. Delivering business/Market share in collaboration with local Sales teams for the year/quarter/month2. Devising, Monitoring and Reviewing all Channel Marketing activities that are channel /category/ SKU specific. All activities to be planned in sync with sales team & as guided by the Head of Channel Marketing 3. Responsible for , All channel business4. Drive Urban strategy in Metros in terms of incremental growth / incremental range building / better sales metrics5. Deploy the execution of BTL activations like In shop Branding, POSMs , Indoor & outdoor visibility for Key Metro stores | Drive ROI of the same6. Design Trade marketing Trade schemes / promotions for all BU to gain market shares / share in trade with positive ROIs | Drive Metro based micromarketing opportunities 7. Tracking the numeric & weighted distribution .Check effectiveness of sales force and guide them in ensuring implementation | Roll out programs to gain Weighted distribution / Counter shelf via right programs in Metros 8. Leveraging Data Analytics / Analytics tools to drive productivity and efficiency of DSOs/Distributors + higher ROIs on all programs | Faster & more accurate decision making for bigger Metro stores 9. Maintain & develop close rapport with the top weighted outlets of each category for large stores10. Devise & execute appropriate promotions for alternate channels like Modern trade / CSD /CPC in Metros11. Initiate and undertake Market share gain drives as and when required basis opportunities 12. Track competition activities in the store and counter the same using innovative cost-effective strategies | Mount share gain strategies / Local activations / Promoter strategies to gain counter share13. Initiate local level BTL elements / activities / programs / engagements as per market needs14. Drive Salesmen Capability end to end | Drive DSO Rewards and recognition programs 15. Managing the ISP / RPL outlets | Drive Promoter incentive structures | Drive Tertiary business Candidate Requirement : - Full Time MBACandidates , Open to work in in South Zone locations can apply Currently in Trade Marketing / Activation / Customer Marketing Roles only preferred .PAN India RecruitersMumbaiNarayan - hidden_mobileThis job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
channel marketingmarketingframeworkchange managementtrade marketing

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