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Vertical HeadCobrands & segmented Cards

15.00 to 16.00 Years   Chennai   14 Feb, 2020
HDFC Bank Ltd
Job LocationChennai
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

  • Acquisition of New Cobrand Credit Cards & Segmented Cards Drive Cobrand Cards with focus on capitalizing the partner base/contribution.
  • Drive Insta Card across partnerships Drive acquisition campaigns for Segmented cards Portfolio & Profitability Ensure profitable portfolio across all partnerships through various interventions Focus towards reduction of Cost across all cobrand programs.
  • Adherence to guidelines Ensure adherence of all guidelines from regulators and Bank decisions across partnerships.
  • Agreement renewal for Jet, Times & Snapdeal Card Launch of new Cobrand Card Evaluate new Cobrand Card opportunity and launch the profitable ones.
  • Sustain scale of acquisition & spends Channel management To work with Sales, Marketing, BSG, Ops and Portfolio team to achieve the above objectives.
Skills1. Interpersonal skills2. Positive attitude3. Strong work ethics4. Strong analytical skills5. Flair for marketing6. Leadership skills,

Keyskills :
sales marketing portfoliomarketing acquisitioncampaigns MarketingLeadership ultichannelMarketing

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