Vice President of Growth Marketing

Job Description

About AndelaAndela exists to connect brilliance and opportunity. Since 2014, we have been dedicated to breaking down global barriers and accelerating the future of work for both technologists and organizations around the world.For technologists, Andela offers competitive long term career opportunities with leading organizations, access to a global community of professionals, and education opportunities with leading technology providers.For companies, Andela provides access to a global network of fully integrated team members that unlock their business innovation and growth potential.At Andela, we are deeply passionate about creating long-lasting and transformative growth opportunities for all and doing it in an E.P.I.C. [ andela.com/careers ] way.We are excited to continue building our remote first team with incredible people like you!About Andela:Andela exists to connect brilliance and opportunity. Since 2014, we have been dedicated to breaking down global barriers and accelerating the future of work for both technologists and organizations around the world.For technologists, Andela offers competitive long-term career opportunities with leading organizations, access to a global community of professionals, and education opportunities with leading technology providers.For companies, Andela provides access to a global network of fully integrated team members that unlock their business innovation and growth potential.At Andela, we are deeply passionate about creating long-lasting and transformative growth opportunities for all and doing it in an E.P.I.C. [andela.com/careers] way.We are excited to continue building our team with incredible people like you!About the role:The Vice President of Growth Marketing will be responsible for defining a company-wide growth plan, working cross-functionally to deliver on the growth plan, and continually optimizing to reduce CAC while maximizing revenue.You will live and breathe data collection and aggregation, be an absolute expert in our user journey, and maintain not only high conversion rates but a world-class customer experience. You will work closely with our Product and Product Marketing teams as we continue to build our product-led growth muscle. You will manage a web development team as well as customer-centric pods of SEO, SEM, performance, marketing ops, and content experts.You will be the go-to person for all things growth and balance and prioritize both long-term strategies and quick wins as we continuously learn new information and release new value-driven products for our customers.Responsibilities:
• Build and lead a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, SEO/SEM, content, and more
• Creating and implementing the growth marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand-building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets
• Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth
• Ensure consistent messaging that is aligned with the brand when building evergreen content that consistently pays dividends in leads and use acquisition
• Build win-win relationships with new and existing partners
• Manage the marketing budget to drive sustainable bottom-line growth
• Own all web and top-of-funnel analytics, develop A/B testing methodologies and best practices, continuously improve our web performance and user experience
• Scope new growth projects and products, collaborate with key stakeholders, and consistently prioritize the backlog of
• Maintain operational excellence of our website and marketing stack with low-to-no downtime
• Be a change leader in bringing non-technical stakeholders together in sprints and leveraging agile management practices
• Scale our web presence and reach with strategic partnerships and new growth products and programs
• Strategize with and coach teams to have a growth mindset and be technology/product-led
Requirements:
• 10+ years product management or product-led growth role, ideally in a product-led SaaS or marketplace environment
• 10+ years of experience in team management
• Deep knowledge of scalable growth solutions - you ve built things that are still paying off today without further investment of resources
• Extensive experience in agile environments and working in sprints
• Ability to create, own, and maintain a backlog of strategic initiatives of both keep the lights on acquisition and experimental products
• Product-minded approach to scale, content, and long-term web strategy
• Keen attention to detail and eye for brand consistency
• Excellent communication and stakeholder management skills
#LI-Remote Benefits
• Fully Remote work culture - we hire globally and all of our roles are fully remote!
• Bring your own device stipend - buy your own laptop with funds from Andela
• Quarterly work from home stipends
• Flexible working hours
• Equity (as a part of compensation package)
• Healthcare, 401k / pension (US only)
• Andela Affinity Groups
• Growth & development paths
• Generous Paid Time Off, Parental Leave, Compassionate Leave
• And more to come! Were on a journey to reimagine global benefits at Andela
At Andela, we outcompete through diversity. We know that our strengths lie in the multiplicity of talents, perspectives, backgrounds & orientations resident in our community and we take pride in that. Andela is committed to a work environment in which all individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits discriminatory practices. Andela provides equal employment opportunities and workplace to all employees and applicants without regard to factors including but not limited to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, pregnancy (including breastfeeding), genetic information, HIV/AIDS or any other medical status, family or parental status, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state and local laws. This commitment applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Our policies expressly prohibit any form of harassment and/or discrimination as stated above.Andela is home for all, come as you are.,

Keyskills :
cost controlautomationdeliveryproject managementltd