Account Lead-Digita Media

10.00 to 15.00 Years Delhi 25 May, 2021

Job Location	Delhi
Education	Not Mentioned
Salary	Rs 14 - 20 Lakh/Yr
Industry	Recruitment Services
Functional Area	Sales / BD
EmploymentType	Full-time

Job Description

Roles and Responsibilities

Develop a strong understanding of the clients products, competition, industry, marketing goals and objectives
Act as the chief architect of the delivery strategy, testing strategy, forecast, and plan for key accounts within your category
Analyze performance data and site analytics to develop insights for use in quarterly and annual business reviews
Work on yearly, quarterly and monthly media plan with the client and internal teams. Ensuring targets are achieved for the same.
Be responsible for all client budgets and ensure they are being spent effectively and as scheduled
Closely manage project plans, launch plans, our scope of work, and delivery timelines to ensure each team is delivering on schedule and to specification
Cross sell multiple media & non-media solutions to the client as per requirement
Team Management, Lead team to achieve targeted performance KPIs and provide assistance including optimizations and campaign troubleshooting
Coordinate strategies with internal teams to develop fully integrated campaigns as required.
Collaborate with client teams and agency partners to ensure client goals are met. Maintain good relations with publishers/networks to ensure a positive imagery of the company.
Provide support and recognition for your team and effectively foster teamwork that drives motivation and retention
Participate in the training, individual development, on-boarding and mentoring of staff. Ensuring team members complete requisite AdWords / facebook certifications/trainings necessary to hone their skills.
Actively contribute to corporate initiatives, automation projects, process changes, and roll-outs
Stay current with industry trends, best practices and discusses potential impact with team on client work
Create POVs, best practices, and assist in developing process documents
Maintain positive relationships with search engines, understand search engine services, capabilities, and requirements
Provide support to Finance Department for billing and search engine invoicing
Devising digital marketing strategies for new business pitches

Desired Candidate Profile

Minimum of 10 years of experience in Digital Marketing
Must have worked on multiple media channels Search, Social, Display, Programmatic /Affiliate (atleast 3)
Has good communication skills and conviction
Highly informed and thoughtful perspectives on Digital Media overall.
Ability to adapt brand expression and campaign strategy to relevant Digital channels

Working knowledge of relevant tools like AdWords, Analytics, Adobe (Omniture), ComScore , Similar Web etc Perks and Benefits,

Keyskills :
tdsfilingservice taxaccountingkey accountsnew businessdigital mediasearch engineproject planssearch enginesdigital marketingcommunication skillsindividual developmentbranddrivesagencysearchfinanceadobe

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Account Lead-Digita Media

Job Description

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