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Advisor, Field Marketing

7.00 to 12.00 Years   Delhi   23 Nov, 2021
Dell
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT - Software
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

Advisor, Field MarketingAssessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.Key Responsibilities

  • Executes marketing programs for SB segment in India.
  • Responsible for assessing market trends, and developing programs to meet the growing needs of the solution and segments.
  • Works with sales operations to better understand the needs and requirements of the sales force (buying/sales cycles, customer intelligence, etc.).
  • Supports sales training and enablement.
Essential Requirements
  • Owns the development and execution of the go-to-market plans to support specific growth initiatives.
  • Localizes and adapts global content and programs that achieve sales demand through print and electronic collateral, sales training, customer research and customer briefings.
  • Gathers feedback through multiple channels, including direct customer interaction, and communicates to appropriate marketing and business leaders.
  • Works with Corporate Communications team and business leaders to increase visibility, education and awareness to key industry audiences through use of press releases, case studies, press briefings, featured stories, speaking opportunities and analyst briefings.
  • Executes product launches at local level, working with cross-functional teams.
  • Provides inputs into events strategy, including recommended events, budget allocation, and proposed themes.
  • Utilizes standard campaign methodology and metrics to track local/ BU marketing/sales efforts and drive program results throughout quarter/year.
  • Hiring for a marketing professional for our SB segment.
  • Candidates should have 7+ years of work experience across Consumer/ B2B marketing.
  • Typically requires 7+ years of experience with a MBA degree
Desirable Requirements
  • Ensures that sales and marketing teams understand and are able to fully utilize tools to enhance sales and marketing activities.
  • In-depth disciplinary knowledge; leverages business acumen and subject matter expertise.
  • Manages projects and program execution.
  • Works on abstract and complex problems requiring evaluation of intangible variables.
  • Anticipates operational, program, and implementation issues and develops preventative measures
  • Adapts projects, programs or methods based on customer or business partner feedback.
  • Regularly reviews the work of less experienced team members
  • Responsible for regional and global execution
  • Makes recommendations to improve processes
  • Researches best practices
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Keyskills :
european works councilsequal employment opportunitycase studiescustomer datasales trainingpress releasesbonus programsmarket researchfield marketing

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