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apply now for Manager - Email Marketing

2.00 to 4.00 Years   Delhi   11 Oct, 2022
Industry buying
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryRetail
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

    IndustryBuying is looking for an Email Marketing Specialist who has deep knowledge and experience in the E-commerce space and can spearhead marketing campaigns at Industrybuying. Roles and Responsibilities: 1. Create email marketing campaigns to promote both products or services2. End-to-end ownership of email marketing strategy - email calendar & strategy planning, discount strategy, creation, execution, tracking, and reporting of email marketing campaigns including bounce logs.3. Troubleshoot and collaborate to find solutions to deliverability issues as they arise.4. Manage customer database with various segments and relevant attributes and make sure that email lists are up-to-date with valid email addresses.5. Ensure IP addresses are warmed up and domain reputation remains in the good slab6. Monitor overall deliverability rates across all users and IPs - responsible for open/click/bounce rates and ROI7. Maintain relationships with ISP and other email providers8. Build a connection on social networking sites or various input forms for lead generation9. Ensure prompt and accurate communication via email to minimize unsubscribes10. Co-ordinate between creative designer and content writer to finalize mobile-friendly campaigns11. Plan email personalization to the deepest levels to maximize customer LTV and experience.12. Plan the customer journey, and customer lifecycle, understand customer behavior, and execute campaigns/engagement programs to improve retention13. Understand different customer cohorts (new vs. repeat, broken down by source, locations, offers vs. non-offers, categories bought, etc. ) and behavior across platforms- research and implement new methods of abuse detection, prevention, and spam controlling Desired Candidate Profile: 1. Graduate from tier I/tier II with an excellent academic record.2. 2-4 years experience in Email Marketing strategy planning and execution3. Proven track record of running successful email marketing campaigns for e-commerce platforms to promote both products and services.4. Advanced proficiency in Emailing Tools.,

Keyskills :
email listsemail marketingnetworking sitessocial networkingmarketing strategymarketing campaignsstrategy planningispltvemailformslistsdesignofferspromptrunningresearchstrategy

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