Assistant Manager - Ad Sales, New Business Development, Network

Job Description

• Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness
• Develop a thorough understanding of the upcountry regions being serviced as well as unique marketing challenges being faced at each client organization
• Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential
• Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc.
• Operational / Process / Technology related KRAs
• Create, negotiate and close deals that maximize price/market share and deliver on the client s and agency s marketing objectives and expectations.
• Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share
• Deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns
• Act as an Account Manager rather than a Seller by providing dedicated account management to develop and nurture strong long-term relationships with key accounts.
• Financial Accountability / Commercial Impact
• Accurate monthly revenue projections
• Meet or exceed monthly/quarterly/annual quotas
• Achievement of CPRP benchmarks and high market share
• Continuously identify opportunities for additional revenue sources through non FCT avenues Brand Solutions
• Continuously strive to identify opportunities to maximise revenue opportunities
Performance Measures:
• Monthly / Quarterly / Annual Revenue
• Price / yield
• Client Count (Effective coverage)
• Accuracy of projections and productivity
Qualifications:
• Minimum Qualification: MBA
• Total of about 3-7 years of experience with sales experience, preferably media ad sales
Personal Attributes:
• Strong business acumen with a deep understanding of product as well as market
• Ability to travel extensively within region (upcountry market) for client visits (10-14 days a month)
• Strong client relations especially with the various business segments and categories. Should have access to key decision makers at client and agency level
• Ability to read numbers and take decisions basis data
• Entrepreneurial and self-motivated mindset
• Ability to collaborate with internal as well as external stakeholders
• Ability to drive and achieve sales targets
• Ability to unlearn and learn to keep pace with the evolving media industry
About Disney Star:Star India has defined the Indian media landscape for more than 30 years, and is the country s leading media conglomerate, reaching more than 750 million viewers a month on TV across India and over 100 other countries.Disney Star s channel portfolio cuts across general entertainment, films, sports, infotainment, kids, and lifestyle content across eight languages. The network generates over 20,000 hours of content every year and broadcasts 70+ channels, reaching 9 out of 10 C&S TV homes in India.The Star Sports network is the leading sports network with 14+ channels in its bouquet. It is home to a number of leading domestic and international sports and is making quantum leaps in transforming sports in the country, helping India become a multi-sporting nation.Disney+ Hotstar India s largest premium streaming platform has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV shows and movies in eight languages, and coverage of every major global sporting event, including the IPL.The company is present in the Indian movie production and distribution space through Star Studios. Star Studios is responsible for the marketing and distribution of its Hollywood slate in the country.,

Keyskills :
media agenciesdeal executionbusiness acumenclient servicingclient relations