Assistant Product Manager - JC

Job Description

Job DescriptionAssistant Product Manager Metals & BoardsAbout ANTAL Antal International is a 30-year-old global executive Search and Placement firm originally based out of UK.We have a network of over 800 people operating under the Antal brand across 35+ countries, making successful talent placements in more than 75 countries across the globe.We at Delhi office specialize in the fields of IT, ITES with focus on SAP resources. We work with various SAP Partner companies and help them find exceptional talents who can add value to the organization.Please contact us for career advancement opportunities in Marketing responsibility.Email DESIGNATION: Assistant Product Manager Metals & BoardsLOCATION: MumbaiEDUCATIONAL QUALIFICATION: Graduate/ Engineer and MBA EXPERIENCE: 4-7 Years of relevant experienceCOMPETETIVE SALARY: Rs.10 15 LPA with incentives Compared to the best in the industryOVERVIEW OF FUNCTION/BUSINESS The company is a market leader in the construction space in India for well over two decades. The company is pioneer in introducing light weight interior construction practices in the Indian construction industry and is foremost in the minds of customers when they think of ceiling, drywall partition and gypsum plaster. At Gyproc we aim to growing the market & differentiate ourselves in market place; and to do that effectively we need to continuously improve on our existing products & work on interventions that would enhance the overall Gyproc Brand name in the marketplace.JOB DESCRIPTION/RESPONSIBILITIES
• Responsible for managing product life cycle for the Metals & Accessories product category as well as the Plain & Value Added Boards category
• Drive category innovation, conduct competition benchmarking & devise differentiation plan.
• Map growth opportunities and devise strategy to tap market potential.
• Working closely in cross functional team for New product Development & Launch of category defining products.
• Work closely with operation & SCM team for manufacturing & sourcing plan.
• Draft & Implement Product positioning strategy according to market segment, customer categories, pricing, competition tracking.
• Conduct product training programs for Sales & marketing team/Technical team/Customer to educate them about product benefits, specifications & uses.
• Understand the underlying product costs and develop strategies to improve margins to help business make long-term profits - Pricing strategy for all products across assigned categories.
• Define & implement demand generation strategy, channel management, team adherence to BTL plan, Digital campaign & contractor/user loyalty program.
• Conceptualize, develop, plan & implement the brand campaign through BTL strategies. - shop meets, Schemes, Branding etc.
• Plan 360 degree product Communications, Collaterals, Blogs & videos.
• Market Research, Tap market practice & new application areas, Conduct Product trials, Product Planning, budgeting & testing.
DESIRED CANDIDATE PROFILENATURE OF EXPERIENCE - Experience in Building Materials Industry will be an advantage SPECIFIC SKILLS/PERSONAL ATTRIBUTES
• Confident, mature person with excellent communication/presentation skills
• Demonstrate personal drive and be target oriented
• Aggressive and productive approach towards market development
• Should be able to identify emerging market trends & build a business strategy to face challenges of promising markets
• Identifying gaps in product portfolio and driving new product development
• Team player with strong cross functional networking ability - Strong on developing pitch for concept , analytical approach, solution selling
• Ability to manage multiple projects simultaneously and prioritize time with minimal supervision

Keyskills :
new product developmentbenchmarkingdifferentiationmanaging productplan